Black Friday shoppers are already planning where they’ll shop. Give your dealership a way to get in front of them before the weekend arrives.

Direct mail puts your offers directly into local households and gives shoppers a tangible reason to visit your dealership. With Black Friday approaching, now is the time to get your campaign in motion. Lead times can fill quickly, so dealerships should place orders early to ensure their mailers are ready to hit homes when it matters most.

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Three Ways to Drive Black Friday Traffic

Doorbuster Postcard

Put your biggest offers front and center with an oversized postcard designed to grab attention quickly.

Includes:

• Up to four featured vehicles with pricing
• Black Friday dates and hours
• Dealership location and map
• QR code linking to Black Friday inventory

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Peel-Off Reveal Mailer

Add an interactive element with a peel-off that reveals an offer, rebate, or trade bonus. Unique codes can also help track response and visits.

Includes:

• Personalized offer or incentive
• Unique tracking code
• Offer rules and disclosures

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Trade-In Equity Letter

Reach current owners with a personalized message showing what their vehicle may be worth and what they could upgrade to this Black Friday.

Includes:

• Vehicle-specific year, make, and model
• Estimated trade value from your selected data source
• Comparable new-vehicle upgrade opportunities
• Black Friday call to action

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One Partner From Creative to Mailbox

Getting a Black Friday mailer out the door shouldn’t require coordinating multiple vendors. PureCars is a turnkey direct mail provider, helping dealerships manage the process from creative and personalization through printing and mailing.

If Black Friday is part of your holiday sales strategy, now is the time to get your order started. Give your dealership enough lead time to finalize creative, approve proofs, and get your mailers into customers’ hands before the biggest shopping weekend of the year.

Ready to get your Black Friday mailer moving? Contact PureCars to get started.

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