This November, the automotive industry gathers in Palm Beach for one of the most forward-looking retail events of the year. PureCars is proud to return as a sponsor of the Modern Retailing Conference, taking place November 15–17, 2026, at the Eau Palm Beach Resort.

Across three days, dealership leaders, OEM partners, and industry innovators will come together to focus on what’s actually driving performance today and what will define success next.

‍

Propelling Automotive Retail Forward

Modern Retailing Conference is built for operators who are focused on execution. It’s not theory-heavy. It’s designed around practical strategies that impact sales, service, and ROI across the dealership.

• 3 Days of focused education built around real dealership challenges
• 30+ sessions spanning main stage insights and breakout workshops
• 60+ speakers from across OEMs, retail, and automotive tech
• 300+ industry connections across dealerships, OEMs, and partners

For PureCars, this conference is an opportunity to connect directly with dealers who are actively shaping how retailing evolves in a digital-first environment.

‍

What We’re Focused On This Year

The conversations happening at MRC continue to reflect the biggest shifts in automotive retail. This year, we’re especially focused on how dealers can connect strategy to execution across the full customer journey.

• Sales Process: How dealerships can streamline workflows, reduce friction, and build a more consistent path from lead to sale.
• Customer Experience: Creating seamless, customer-first journeys that don’t just generate leads, but build long-term relationships.
• First-Party Data: Helping dealers capture, activate, and apply their own data to make smarter marketing and merchandising decisions.
• AI & Automation: How AI is moving from concept to daily utility, especially in lead handling, personalization, and communication speed.
• Retention: Why the most efficient growth often comes from service and repeat business, not just conquest.
• Communication: Improving how dealerships connect across channels, from CRM to showroom, with better timing, context, and consistency.

‍

Why This Matters Now

Dealers are operating in a market where efficiency matters as much as volume. The teams that are winning are the ones connecting their data, media, and customer experience into one cohesive strategy.

Events like MRC create space for those conversations to happen in depth. Not just around what’s changing, but how to actually respond to it inside the dealership.

‍

Let’s Connect in Palm Beach

If you’re attending MRC 2026, we’d love to connect while we’re there. Whether the focus is data strategy, AI-driven engagement, or improving marketing performance, our team will be on-site throughout the event.

We’re looking forward to a strong few days of learning, sharing, and moving automotive retail forward together.

‍