The Challenge

For a large West Coast dealership group, closing out the year meant more than just promoting new inventory—it meant driving measurable activity in their service bays. Traditional broad advertising wasn’t cutting through the noise, and they needed a solution that could:

• Reach new, high-value prospects
• Expand service business in key markets
• Generate appointments and revenue quickly

The Solution

The dealership group turned to PureCars Direct Mail powered by advanced conquest data. By targeting prospects who had never serviced or purchased at their stores, they could focus on high-intent audiences rather than relying on broad, untargeted campaigns.

Instead of a one-time send, the campaign employed consistent, multi-touch outreach over several months. This repeated exposure:

• Reinforced brand presence
• Increased recall
• Kept service offers top-of-mind as customers moved through their decision-making process

The Impact

Direct mail, when paired with clean data and precise targeting, became a powerful driver of service engagement. The multi-touch strategy not only encouraged appointments but converted them into measurable transactions, proving the value of strategic, data-driven outreach.

The Results (60 Days)

• 69,000 pieces of mail delivered
• 2,300 service transactions attributed

The Takeaway

Consistent, targeted direct mail can do more than just reach inboxes—it can drive real, business outcomes. By combining advanced data with multi-touch outreach, dealerships can turn service campaigns into revenue-generating engines, even in a short time frame.