PureCars Promotes Lauren Donalson to Chief Executive Officer; Jason Wiley Named President

PureCars, a leading provider of digital marketing technology and services for the automotive industry, today announced the promotion of Lauren Donalson from President to Chief Executive Officer.

We’re excited to announce that PureCars will be front and center at the Digital Dealer Conference & Expo, taking place October 14-15, 2025, at Mandalay Bay in Las Vegas. Digital Dealer is the event where dealership leaders come to find proven solutions, uncover actionable strategies, and connect with decision-makers ready to take their business to the next level. It’s the only conference designed specifically to tackle the most urgent challenges in automotive marketing, advertising, and digital operations — and the results speak for themselves.

The electric vehicle (EV) market is rapidly evolving, and demand is surging as more consumers look to make the switch to cleaner, greener transportation. At the same time, a major incentive driving many purchases, the federal EV tax credit, is set to expire soon, with only days left for buyers to claim it. This looming deadline creates a unique and urgent opportunity for dealerships with EV inventory to accelerate sales, increase profits, and gain an edge over competitors.

Football season isn’t just about touchdowns and rivalries; it’s also prime time for connecting with car buyers. Millions of fans tune in weekly, creating one of the most concentrated, engaged audiences you’ll find all year. For dealerships, this presents a powerful opportunity: your ads can appear in the exact moments when viewers are highly attentive and emotionally invested. When paired with the reach and targeting capabilities of premier channel partners and executed with PureCars’ expertise, your dealership can dominate the screen during peak viewing moments.

PureCars is proud to participate in this year’s NCM Clients & Friends – Digital Success Workshop, a premier event bringing together top dealership leaders and digital innovators for three days of strategy, insight, and hands-on learning.

For many dealerships, increasing service retention is a top priority—but without the right tools, valuable opportunities can slip through the cracks. One dealership aimed to maximize service visits by leveraging GM-provided manifest lists, but lacked an efficient way to take action. That’s where the AutoMiner stepped in.

Data is the fuel of modern marketing—but only if you can organize and use it effectively. That’s where a Customer Data Platform (CDP) comes in. Dealerships today are managing data from multiple sources: CRM, DMS, website leads, service visits, digital advertising, and more. Without a centralized view of this information, you’re left with disconnected insights and missed opportunities.

In a world where instant communication is the norm, dealerships can’t risk delayed responses or missed service opportunities. Recognizing this, one dealership set out to improve its customer engagement, aiming to drive more vehicles into its service lanes through smarter, more efficient conversations.

Atlanta, GA – July 18th — PureCars, a leading provider of automotive marketing and technology solutions, today announced the continued expansion of RylieAI Conversations, an AI-powered engagement solution delivering measurable success for dealerships nationwide. Already deployed by forward-thinking retailers, RylieAI Conversations is helping dealerships streamline operations, elevate customer engagement, and drive revenue — all day, every day.