A Defining Moment for PureCars

In the car business, value matters—and dealerships know how to spot it. That thinking is at the core of PureCars’ most significant milestone to date: the acquisition of AutoAlert. This isn’t just another announcement. It marks the largest acquisition in company history and, as CEO Lauren Donalson describes it, the closest thing to a once-in-a-lifetime moment in her more than 10 years with the company.

That level of significance isn’t just felt internally. It’s something PureCars is intentionally bringing to market—creating an opportunity for dealerships to rethink how they approach data, marketing, and growth, both today and in the future.

Breaking Down Silos, Building Toward One Strategy

For years, dealerships have operated with disconnected systems—one for data, another for marketing execution. These silos often lead to inefficiencies, missed connections, and a lack of clear visibility into what’s actually driving results.

With the acquisition of AutoAlert, PureCars now combines its advertising technology and AutoAlert’s industry-leading data and CRM intelligence. Today, these solutions continue to operate as separate platforms, but they are now part of a shared vision and roadmap.

Together, they lay the foundation for a more connected approach over time—one where CRM intelligence, audience insights, and advertising execution become increasingly aligned. As these capabilities evolve, dealerships will be better positioned to move toward a more cohesive strategy—where data doesn’t just sit in a system, but plays a more active role in shaping smarter, more effective marketing.

A “For Life” Offer—Limited to the First 100 Dealers

To reflect the scale of this opportunity, PureCars is introducing an offer designed to stand out in a crowded market.

The first 100 dealerships that choose to consolidate and sign on with both PureCars and AutoAlert will receive $1,000 off—for life.

This isn’t a temporary promotion or a short-term incentive. It’s a long-term commitment to early adopters who are ready to align their data and marketing strategies today—while positioning themselves for what’s ahead. It also reinforces the urgency of this moment—rewarding those who move quickly to take advantage of what this combined vision can deliver.

Driving Results Today—With More Ahead

While the long-term vision is compelling, there is immediate value in bringing these two solutions into closer alignment. Dealerships can begin to unlock stronger targeting, more efficient campaigns, and improved visibility into performance by leveraging each platform more strategically together.

Instead of operating in completely separate lanes and guessing what’s working, teams can move toward greater coordination and clarity—while ongoing enhancements continue to bring these capabilities closer over time.

The opportunity isn’t just about where things are going—it’s about the impact dealerships can start realizing now, with even more to come.

Why Now

Opportunities like this are rare, especially in an industry that moves as quickly as automotive. With the acquisition of AutoAlert, PureCars now brings together both its own technology and AutoAlert’s industry-leading data and CRM intelligence under one roof—marking an important step forward in how these capabilities can evolve together.

While these solutions continue to develop in tandem, this moment represents a meaningful shift toward a more connected, streamlined future.

For dealerships ready to simplify, scale, and strengthen their strategy, this is a chance to take an important step forward—while getting in early on what’s being built next.

And with an exclusive, limited “for life” incentive available to the first 100 dealers, there’s real value in acting now—while the full vision continues to take shape.

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