PureCars, the leading unified marketing platform for automotive dealers, today announced its selection as one of the preferred partners in Infiniti's new AI Lead Nurturing Program. This collaboration will empower Infiniti dealerships to significantly enhance customer interactions and accelerate conversions through seamless, personalized, and real-time AI-driven communication, ultimately driving sales and service growth.

PureCars’ RylieAI Conversations provides dealerships with a dedicated AI agent that proactively verifies leads, intelligently engages, and seamlessly forwards qualified prospects—always representing the dealership’s brand voice. This ensures robust lead handling processes are followed and every sales and service opportunity is maximized.

“Infiniti’s AI Lead Nurturing Program is designed to equip dealerships with flexible, best-in-class AI tools, tailored to their operational goals,” stated Lauren Donalson, CEO of PureCars. “We’re excited to have RylieAI Conversations included, as it optimizes lead engagement, ensures consistent and professional handling, and drives sales and service conversions. It also allows dealership teams to focus on high-priority, high-value tasks while AI manages routine processes intelligently.”

RylieAI Conversations features include:

• Unified Customer Data: Integrates CRM and DMS for comprehensive customer insights and precision targeting.
• Enhanced Data Quality: Automatically cleanses and enriches data upon ingestion, ensuring accuracy for smarter engagement.
• Multi-Channel AI Engagement: Delivers personalized email and SMS conversations 24/7 across the customer journey.
• Customizable Workflows: Enables tailored communication journeys that nurture leads based on dealership-specific processes.
• Intelligent Lead Handoff: Ensures timely, professional transfer of warm, qualified leads to sales and service teams.

This strategic partnership with Infiniti solidifies PureCars' leadership in automotive AI and underscores a shared commitment to innovation that drives tangible results for dealerships. By integrating RylieAI Conversations into Infiniti’s program, PureCars empowers dealers with advanced tools to navigate the evolving digital landscape, cultivate deeper customer loyalty, and achieve sustained sales and service growth in a competitive market.

Infiniti dealerships looking to learn more about RylieAI Conversations can visit: https://www.purecars.com/oem-partners/infiniti-ai-lead-nurturing

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