On a recent episode of the Car Guy Coffee Podcast, Josh Stoll from PureCars shared his expertise on helping dealerships tackle challenges at a larger scale. With a focus on Enterprise Partnerships, Josh outlined how PureCars works with multi-store groups to provide customized solutions that drive measurable results.

Understanding the Unique Needs of Dealers

Josh emphasized that every dealership operator has their own approach, and success begins with understanding that uniqueness. “It really depends on the operator,” he said. “Everyone has their own uniqueness, but there has to be some level of reliance on us to help steady the ship when it comes to investing in marketing.”

For multi-store groups, the challenge often comes down to customization. Josh explained how PureCars breaks down performance at regional and individual store levels, helping partners understand where improvements are needed and what it takes to “level up.”

Speaking the Language of Success

One of the key differentiators Josh highlighted is the ability to communicate in the “language” of dealership teams. With stakeholders ranging from owners and marketing managers to GMs and BDC managers, PureCars tailors its approach to each audience.

“Language is important for culture to be created,” Josh said. “When we tie everything back to what dealers are looking at daily—industry news, leads, and performance metrics—they understand the value of what we’re doing. It’s about creating a culture of winning.”

Data-Driven Campaigns That Deliver

Josh also underscored the importance of leveraging first-class data to inform marketing strategies. By connecting campaign performance to tangible outcomes, such as lead acquisition and website conversions, PureCars ensures that investments deliver real returns.

“Our data allows us to show exactly what’s working and what it takes to acquire leads,” he explained. “It’s not just about showing cool stats—it’s about moving cars and driving business results.”

Proactive Service at the Enterprise Level

Proactive support remains at the heart of PureCars’ approach, even for large-scale operations. Josh described how their team provides active recommendations, communicates effectively, and follows up to ensure campaigns continue to evolve alongside a dealership’s needs.

“Investment in marketing isn’t a cost—it’s a return,” Josh said. “We work to make sure every dollar spent brings value back to the dealership.”

Taking Feedback from Face-to-Face Interactions

For Josh, events like the recent NADA convention are invaluable for gathering concentrated feedback from partners. He brings insights from these interactions back to his team to inform long-term planning and quarterly business reviews.

“It’s about delivering solutions to problems, not just talking about them,” Josh shared. “When you can bring clarity and actionable plans, you’re bringing joy to the challenges dealerships face every day.”

Conclusion

The insights shared by Josh Stoll highlight the importance of combining customization, data-driven strategies, and proactive service to help dealerships thrive. As the automotive landscape continues to evolve, the ability to adapt and meet the unique needs of each dealer is what separates good partnerships from exceptional ones. For dealerships looking to scale effectively, focusing on these principles ensures not just success but sustainable growth in a competitive market.

Watch The Full Interview Here

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