Lap 1: Start Your Engines – Clean Data = Fast Results

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• The Opportunity: Activate a Loyalty manifest list through AutoMiner’s ability to ingest, clean, and automate marketing data.
• The Execution: Targeted customers from the list via email, promoting a $500 loyalty offer alongside current incentives.
• The Results – 30 Days:
  
  • 7 units sold to manifest list customers
  • $41,000+ in gross profit

Key Takeaway: Clean, appended data gets your marketing firing on all cylinders—faster outreach, faster results.

Lap 2: Pit Stop – Data Segmentation for Precision

• The Opportunity: Identify and re-engage customers who no longer own the VIN originally sold to them.
• The Execution: Created monthly campaigns to spotlight aged inventory, tailored to store needs for better inventory turn.
• The Results – 90 Days:
  
  • 21 units sold
  • $72,000+ in gross profit

Key Takeaway: Data segmentation helps you pinpoint opportunity and move inventory faster.

Lap 3: Turbocharge Your Retargeting – Speed Past the Competition

• The Opportunity: Supercharge direct mail with accurate, segmented data to improve effectiveness and attribution.
• The Execution: The AutoMiner created three segmented lists for direct mail campaigns:
  
  • Completed RO (last 3 years) – No purchase in 12+ months or bought elsewhere
  • Purchased 2008–2023, Still Own – No purchase in 12+ months
  • Purchased 2008–2023, No Longer Own

• The Results 30 Days : 
  
  • 35 units sold
  • $93,000+ in gross profit

Key Takeaway: When your data is dialed in, direct mail and digital work together to deliver big wins.

Lap 4 Track Your Performance – Real-Time Data Pit Crew

• The Opportunity: Drive more traffic to service bays, especially for alignment work.
• The Execution: Identified customers with 30K–50K miles and no service visit in 12 months. Launched email and SMS campaigns to schedule appointments.
• The Results – 60 Days: 
  
  • 150 closed ROs 
  • $63,000 in customer pay gross

Key Takeaway: Strategic service targeting keeps bays full and revenue rolling.

Lap 5: Finish Line – Celebrating Your Data-Driven Victory

• The Opportunity: Bring back customers who had declined services in recent visits with an exclusive incentive.
• The Execution: Targeted ROs with a declined Op Code over the past 3 months. Deployed a 10% off coupon via email and SMS.
• The Results – 30 Days 
  
  • 124 ROs closed in October
  • 62 ROs and $44K in revenue in the first two weeks alone
  • $44,000+ in customer pay gross

Key Takeaway: Smart segmentation turns dormant service opportunities into a month-long victory lap.

Crossing the Finish Line with AutoMiner

The AutoMiner CDP isn’t just a tool—it’s your crew chief, pit crew, and performance dashboard in one. Whether you’re building sales campaigns, filling the service bay, or fueling trade-in volume, the AutoMiner helps you win on every lap.

Ready to accelerate your dealership’s success? Schedule a strategy session with the PureCars team today.

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