With new vehicle tariffs looming and parts costs expected to rise, dealerships are entering a season of uncertainty. While current inventory may not be immediately impacted, future shipments and service costs could be—and that means now is the time to get strategic with your data, messaging, and marketing spend.

Fortunately, the AutoMiner is built for moments like this. It helps dealerships turn raw customer data into clear, actionable campaigns—fast. Whether you’re focused on sales, service, or customer retention, the AutoMiner delivers a reliable, clean foundation that helps you stay ahead of change and connect with the right buyers every time.

Why Clean Data Matters More Than Ever

With a current 89-day supply of new vehicles, you’ve got some cushion. But with 46% of vehicles sold not assembled in the U.S., and tariffs set to impact parts before May, the window to act is now. The AutoMiner gives you a real-time snapshot of your entire customer database—cleansed, appended, and ready to activate.

This means:

• Higher match rates for digital advertising
  
  
• More effective audience targeting
  
  
• Improved compliance with consumer privacy laws
  
  
• Fewer wasted marketing dollars

One Platform. Total Visibility.

The AutoMiner isn’t just a tool—it’s your central hub for smart, streamlined marketing. You’ll be able to instantly identify the right customers to target with sales or service messaging and activate campaigns without delay.

Sales-Focused? Here’s how the AutoMiner helps:

• Pinpoint buyers based on behavior, ownership, mileage, and more
  
  
• Launch pre-built campaigns like lease/loan term-end, over-mileage, or upgrade eligibility
  
  
• Trigger email, SMS, direct mail, and BDC call campaigns from a single platform
  
  
• Stay in front of customers with always-on automation
  
  

Service-Focused? Even better:

• Segment service customers by mileage, service history, or warranty stage
  
  
• Deploy recall, service due, or special offer campaigns instantly
  
  
• Extend customer lifetime value with smart retention strategies
  
  
• Increase ROs without increasing the workload
  
  

A Competitive Edge in a Tight Market

As new vehicle costs rise, used inventory will become more desirable and harder to find. That’s where AutoMiner shines—providing the cleanest, most accurate data to power vehicle acquisition campaigns and uncover equity opportunities.

Plus, with the ability to:

• Add conquest and website visitor data
  
  
• Integrate OEM and manifest lists
  
  
• Create exclusion lists to avoid over-targeting
  
  
• Launch creative multichannel campaigns, including video through Covideo
  
  

…you’re equipped to reach the right shoppers with the right message at the right time.

The Bottom Line

In a market where agility and precision are everything, the AutoMiner gives you both. Combine it with PureCars’ full-service marketing and PURE Identity shopper capture, and you’ve got an unbeatable tech stack to outsmart the competition—even in uncertain times.

Clean data is your edge. Let’s put it to work.

Ready to see how the AutoMiner can drive real results for your dealership?

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