At this year’s Digital Dealer Conference & Expo in Las Vegas, PureCars took the stage to share one of the most talked-about strategies for driving dealership success: maximizing the power of your Customer Data Platform (CDP).

Session: Maximize Your CDP: Turn Data into Dollars
Speaker: Jose Gomez, Vice President of Sales, PureCars

Key Takeaways from the Session

1. The True Value of a CDP
Jose kicked off the session by outlining why a CDP is one of the most critical tools in a dealership’s marketing toolkit. In today’s competitive landscape, the ability to centralize, clean, and activate data is what separates dealerships that just market from those that market with precision.

2. Practical Strategies that Deliver
Attendees learned how to segment audiences effectively, build targeted campaigns, and automate communication workflows to save time and increase engagement. Jose shared real-world examples of dealerships using email, text, and video to create personalized customer journeys — without adding extra work for their teams.

3. Driving ROI with Smarter Digital Advertising
One of the most impactful parts of the session focused on integrating CDP insights directly into digital ad strategies. By connecting audience segments with tailored ad campaigns, dealerships can expand their reach, improve targeting, and measure real ROI from their marketing investments.

Why It Resonated with Dealers

The session wasn’t just theory — Jose provided actionable steps dealerships can implement right away, regardless of whether they’re new to CDPs or looking to optimize their existing setup. Attendees walked away with a clear blueprint to:

• Build high-value audience segments
• Deliver campaigns that convert across multiple channels
• Streamline follow-ups to improve customer relationships
• Use data to fuel more effective, cost-efficient advertising

Looking Ahead

As more dealerships look to leverage AI, automation, and clean data to stay competitive, the CDP will remain at the center of effective marketing strategies. PureCars is proud to lead the conversation on turning data into measurable success — and this year’s Digital Dealer session proved that when used strategically, your CDP can be a revenue-generating powerhouse.

If you missed the session and want to learn how PureCars can help you put these strategies into action, get in touch with our team to start a conversation.

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