Every dealership wants more leads, more appointments, and more sales. But what if you're already getting the traffic—you just don’t know who those shoppers are? Right now, over 95% of your website visitors leave without submitting a form. That’s a massive opportunity slipping through the cracks. It’s time to stop guessing and start listening. With the combined power of the AutoMiner and PURE Identity, dealerships can connect the dots between anonymous traffic and real customer activity—turning missed visits into measurable results.

At a recent PURE Strategy event, co-hosted by PureCars and Google in Austin, Texas, PureCars President and COO Lauren Donalson sat down to discuss the unique ways PureCars leverages data to transform dealership marketing. As a leader who grew up in the automotive industry, Lauren has a deep understanding of the challenges dealers face and a clear vision of how PureCars can help them thrive.

The automotive industry is in the midst of a digital transformation, and customer expectations are evolving just as fast. Traditional digital advertising strategies are no longer enough to compete. To thrive, today’s dealerships need tools that are intelligent, automated, and built for real-time decision-making. That’s where Google AI comes in.