Blog

July 10, 2025

Brewing Solutions: A Conversation with Aaron Sheeks, CEO of PureCars The Power of People in Automotive Success

The Coffee Guy Car podcast hosts, Fred Lennartz and Lou Ramirez, sat down with Aaron Sheeks, CEO of PureCars, for an engaging and insightful discussion about leadership, innovation, and the progressing automotive market. The conversation centered on how success in the industry wasn’t just about technology or data—it was about people.

With Few Cars to Sell, Where Do Ad Dollars Go?

For a second year, dealership marketers are evaluating their advertising strategies in a challenging sales environment.

PureCars' Steve Kisic Recognized In Auto Remarketing Canada's Under Forty Program

The Canadian Auto Industry, Be It Retail, Remarketing Or Finance, Is Full Of Young Men And Women Who Have Achieved Massive Success At An Early Age. And For The Seventh Year, Auto Remarketing Canada Is Excited To Honor Many Of Those Individuals In "Remarketing's Under 40."

PureCars Acquires truPayments

PureCars®, a leading martech and advertising intelligence provider for automotive retailers and marketers, today announced its acquisition of shopping personalization (DXP) and fintech platform, truPayments®, further solidifying its commitment to helping dealers thrive by expanding its martech and services suite to include personalized payment shopping.

PureCars' Lauren Donalson Recognized In AutoSuccess Women at the Wheel Program

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced Lauren Donalson was recognized in the inaugural “Women at the Wheel” awards by AutoSuccess magazine.

Jeremy Anspach's New Book Reveals The "Blind Spots" That Have Prevented Auto Dealers From Connecting To Today's Car Buyers

PureCars chief executive officer Jeremy Anspach is back on the Auto Remarketing Podcast to talk about his new book, “Blind Spots: A Guide To Eliminating Today’s Automotive Digital Media Waste.”

Need a new car? Good luck.

It used to be said “a car loses value the moment it drives off the lot.”

How Pro Dealer Helped Dimmitt Auto Achieve Record Results

Since starting at the Group two years ago, Andrew Riffee has strived to streamline Dimmitt Auto Group’s digital marketing tactics across all five campuses.

PureCars Announces The All New Pro Dealer Platform

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced it has launched its new Pro Dealer MarTech platform with industry-leading features, analytics and reporting.

Beyond the Transaction: New Era of Fixed Ops & Service Tactics

As far as new fixed ops and service department tactics go, Dave Foy said it all centers these days on the “lifetime value of the client.”

How Prime Automotive Group Increased ROAS and Vehicle Sales with PureCars

Signal enables Prime Automotive Group to measure and understand the impact of digital channels on shopper engagement and sales – both at the group and dealer level. Based on insights from Signal, the group adjusted their digital strategy to increase return on ad spend (ROAS) and vehicle sales.

January 22, 2019

3 Ways to Improve Your Dealership's Conquesting

I want to bid on the dealership name down the road. How much does that cost?

January 11, 2019

PureCars Named to Inc. 5000 for Fifth Time

Inc. magazine revealed today that PureCars is No. 1,220 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

August 22, 2018

Winning with Fixed Ops: Optimizing Digital Campaigns

With 77% of consumers using independent shops, and only 2% of franchise dealers bidding on service search terms, digital is a challenging area for fixed operations.

Car Shopper Study: Dealership vs. Carvana Buying Journey

After 12 years of sharing a 2006 Mazda3, my wife and I had to say goodbye and send her to live on a farm upstate. We knew we wanted an Audi, and after doing research online we visited a local dealership and got a great deal on a 2015 Audi A3.

PureCars Receives Top Rated DrivingSales Award for SEM - Paid Search

PureCars SmartAdvertising® has received a “Top Rated” SEM – Paid Search Award in the eighth annual DrivingSales Dealer Satisfaction Awards, presented at a special event in conjunction with the 2018 National Automobile Dealers Association (NADA) Convention & Expo.

February 2, 2018

How One Advertising Startup Far From Silicon Valley And NYC Scored A $125 Million Cash Exit

You won’t find a PureCars office among its digital advertising peers clustered in New York’s Flatiron District or on Madison Ave. Though it has about 150 employees in three cities and national sales, you won’t see PureCars in Silicon Valley, either.

November 4, 2015

Raycom Media Acquires Auto-Focused Ad Platform PureCars

Raycom Media announced today that it has acquired PureCars, the leading digital advertising platform for the automotive industry, in a deal that both companies see revolutionizing the way TV and digital advertising work together to serve the automotive industry.

October 27, 2015

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