Growing your dealership doesn’t have to mean just selling to the same group of loyal customers. Conquest market data gives you the ability to find high-intent shoppers and service prospects who haven’t yet interacted with your dealership. By leveraging this data, you can expand your reach, drive more sales, and create new opportunities in your local market.

What Is Conquest Market Data?

Conquest market data allows dealerships to identify and target potential customers in their local market who haven’t yet interacted with their brand. Unlike traditional marketing, which often focuses on retention, conquest marketing expands your reach by finding net new opportunities for sales and service.

Why It Matters

Targeting new audiences with precision is critical for growth. Conquest data helps you:

• Reach High-Intent Shoppers: Identify buyers actively researching vehicles similar to your inventory.
• Expand Service Opportunities: Attract customers who may be due for maintenance, even if they’ve never visited your dealership.
• Avoid Duplication: Current customer lists are suppressed to ensure only net new records are targeted, maximizing ROI.

How Conquest Data Works

Conquest data uses advanced segmentation to pinpoint potential customers based on specific criteria, including:

• Vehicle Make, Model, and Model Year
• Zip Code for hyper-local targeting
• Credit Rating to identify finance-ready buyers
• Lease or Loan End Dates to capture customers ready to upgrade
• Intender Data for those actively shopping

This data can be leveraged across multiple channels—digital advertising, email, video, and direct mail—to ensure your marketing reaches the right audience at the right time.

Best Practices for Using Conquest Data

1. Integrate With Your Current Database: Use conquest data to supplement—not replace—your existing CRM lists.
2. Multi-Channel Campaigns: Reach prospects where they engage most, combining digital, email, video, and direct mail.
3. Measure and Optimize: Track campaign performance and continuously refine targeting criteria to maximize conversions.
   
   

Conclusion

Conquest market data is more than just a list of leads—it’s a strategy for expanding your dealership’s reach, driving sales, and increasing service revenue. By targeting the right customers with the right message, dealerships can unlock new market potential and stay ahead of the competition.

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