Success Stories

January 7, 2026

Driving Loyalty and Revenue: How a Nissan Dealership Leveraged PureCars CDP

Loyalty is one of the most powerful drivers of dealership revenue—but only if it's activated strategically. A Nissan dealership in the Southeast discovered just how impactful first-party data and automation could be when they set out to engage existing customers from a Nissan North America (NNA) Loyalty manifest list. The goal was clear: turn known customers into returning buyers.

PureCars Receives Top Rated DrivingSales Award for SEM - Paid Search

PureCars SmartAdvertising® has received a “Top Rated” SEM – Paid Search Award in the eighth annual DrivingSales Dealer Satisfaction Awards, presented at a special event in conjunction with the 2018 National Automobile Dealers Association (NADA) Convention & Expo.

February 2, 2018

How One Advertising Startup Far From Silicon Valley And NYC Scored A $125 Million Cash Exit

You won’t find a PureCars office among its digital advertising peers clustered in New York’s Flatiron District or on Madison Ave. Though it has about 150 employees in three cities and national sales, you won’t see PureCars in Silicon Valley, either.

November 4, 2015

Raycom Media Acquires Auto-Focused Ad Platform PureCars

Raycom Media announced today that it has acquired PureCars, the leading digital advertising platform for the automotive industry, in a deal that both companies see revolutionizing the way TV and digital advertising work together to serve the automotive industry.

October 27, 2015

The Impact of Branded & Unbranded Keywords for Local Search

Ranking well organically for branded and unbranded keywords is important for local search performance. Why? Because potential customers use both interchangeably in their online shopping research.

Google My Business Launches Place Topics

Google has been busy lately; most recently, the internet tycoon launched “Place Topics” review feature on Google Maps as part of Google My Business (GMB).

Impact of Facebook Civil Rights Audit Update for Automotive Advertisers

This past Sunday, Facebook published the second of three updates on its Civil Rights Audit. The audit was launched last year in response to increasing scrutiny around the company’s content moderation and advertising targeting practices.

Google My Business: Video Verification Now Available for Automotive Industry

Verifying your business on Google My Business (GMB) is an important aspect of Local SEO. Before 2016, you could verify your listing via snail mail, phone, or email. In 2016, Google began a beta test of video verification, where you participate in a video call to verify your business.

PureCars Named FCA Digital Certified Program Provider

Effective 5/1, PureCars is excited to announce it has been selected as an FCA Digital Certified Partner by FCA North America for Digital Advertising.

Diversis Capital & Stage 1 Ventures Partner with PureCars as Strategic Investors

PureCars, a leader in marketing automation and business intelligence for the automotive industry, today welcomes Diversis Capital, LLC, and Stage 1 Ventures, LLC as new strategic investors.

Google's De-Indexing Bug: Impact on Dealership Google My Business Listings

On April 5th, Google began removing website pages from the search results index due to a de-indexing bug. Some are calling this an update gone wrong — a patch designed to de-index spammy websites that went too far.

How Top Performing Dealers Use Shopper Data to Increase Sales

Big data is a big deal for dealership sales and marketing these days. Shopper data, specifically, has become a hot commodity for automotive professionals looking to influence an increasingly fractured and independent car buying journey.

Important Factors for Local SEO Results in 2019

Doing well in local SEO is important if you want to reach customers when they are searching for your business online. Now that Google is offering more information in search engine results pages, potential customers don’t even need to click through to your website to get the information they need.

February 22, 2019

There are no resources that fit these filters. Please try again.

Stay Connected

Subscribe for PureCars updates.