Google I/O 2025 Recap: What Google’s Latest AI Innovations Mean for Automotive Marketing

CBT News' Bridget Fitzpatrick recently sat down with Aaron Sheeks, CEO of PureCars, at NADA to discuss the company’s latest innovation—RylieAI. Sheeks shared how this cutting-edge digital employee is set to transform dealership operations by improving customer connections, increasing revenue, and streamlining efficiencies.

The biggest event of the automotive industry has come and gone, leaving dealerships energized with ideas and strategies to implement. As you settle back at your dealership, following up with vendors and reviewing your notes, let’s dive into the key trends and insights that captured everyone’s attention on the showroom floor.

As 2025 begins, PureCars CEO Aaron Sheeks reflects on a transformative year for the company, setting the stage for the future of automotive marketing. In an interview with John Fitzpatrick on CBT News, Sheeks highlighted the milestones of 2024, discussed the challenges and opportunities for dealerships, and unveiled exciting plans for 2025, including the launch of RylieAI.

PureCars, the leading customer data and marketing platform for automotive dealers, announced today the release of RylieAI, a powerful new toolset designed to help dealerships connect with customers more effectively, drive revenue growth, and maintain a competitive edge in the rapidly evolving automotive landscape. Powered by PureCars’ proprietary Customer Data Platform (CDP), The AutoMiner, this integrated platform empowers dealerships to connect with customers more effectively, increase efficiency, and ultimately achieve greater success.

Discover how dealerships across the country are achieving remarkable results. From boosting customer engagement to driving more revenue, hear directly from our clients as they share their experiences, strategies, and the impact of using innovative tools like Digital Advertising and the AutoMiner. Watch now to see how these success stories could inspire your dealership's journey!

PureCars, the leading customer data and marketing platform for automotive dealers, announced today its exceptional Meta ad performance results for its dealership partners in 2024. These achievements follow the successful implementation of Meta’s Conversion API (CAPI) and strategic shifts in optimization efforts. By leveraging machine learning optimizations toward Vehicle Details Page conversions rather than traditional link clicks, PureCars significantly enhanced dealer performance across several key metrics.

Aaron Sheeks, CEO of PureCars, recently sat down with the Car Guy Coffee Podcast to discuss the upcoming NADA 2025 and what’s next for the automotive industry. The conversation highlighted PureCars’ commitment to innovation, customer-centric strategies, and the exciting events surrounding their participation at NADA, the world’s largest automotive stage. Here are the key takeaways from the interview.

NADA 2025 is just around the corner, and PureCars is bringing an exciting lineup of events to New Orleans designed to help your dealership succeed in the ever-evolving automotive landscape. Whether you're looking to dive into the latest in Amazon video advertising, explore the power of customer data platforms (CDPs), or discover how AI can revolutionize your operations, PureCars has you covered. Here's your exclusive guide to PureCars' must-attend events at NADA 2025!

RylieAI isn’t just another tech upgrade—it’s a comprehensive suite that integrates audience targeting, digital assistance, and seamless communication into a dealership’s daily operations.