This November, PureCars is heading to Palm Beach, Florida, for one of the most forward-thinking events in automotive retail: Modern Retailing Conference 2025. Designed for dealers ready to sharpen their strategies, embrace innovation, and spark new ideas, MRC offers a rich blend of actionable education, collaborative networking, and future-focused insights—all set against a sunny and inspiring backdrop.

This year’s theme centers around “Propelling the Future of Automotive Retailing Forward”, and PureCars is proud to be part of the movement. At the center of our participation is an impactful keynote session led by PureCars CEO, Lauren Donalson , who will take the stage to explore how dealerships can use artificial intelligence to drive stronger results across marketing, lead management, and customer experience.

Driving Results with AI: Smarter Marketing, Better Leads & Exceptional Experiences

In a time where evolving customer expectations and rapid tech adoption are rewriting the rules of retail, Lauren will break down the critical role of AI in dealership success. This session isn’t about buzzwords—it’s about real, measurable impact.

Attendees will gain insights into:

• AI-Powered Marketing: How AI creates hyper-targeted, adaptive campaigns that respond to shopper behavior in real time.
• Conversational AI in Action: Why always-on engagement tools are redefining responsiveness and trust at every customer touchpoint.
• Smarter Lead Management: How AI streamlines prioritization and accelerates conversions to close deals faster and more efficiently.

Whether your dealership is just starting to explore AI or already investing in automation, this session will offer a practical roadmap to deploy intelligent tools with confidence—and drive performance that scales.

Why Attend MRC?

The Modern Retailing Conference isn’t your typical industry event. It’s a curated, community-driven experience designed to maximize every minute away from the dealership. Over three days, dealers can expect:

• Conversational, Solution-Focused Sessions
• Intimate Networking with Industry Innovators
• Education Tailored to All Dealership Departments
• Opportunities to Connect with Leading Brands

This is where ideas come to life—and strategies take shape. Whether you're in sales, service, marketing, or operations, you’ll leave Palm Beach with tools to innovate, adapt, and lead in today’s competitive landscape.

We’re excited to connect, collaborate, and help dealerships reimagine what’s possible with AI and beyond. See you at MRC 2025!

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