Thank you!

In Lauren Donalson’s DMSC keynote, she emphasizes that modern dealers are sitting on an abundance of data—but most of it remains fragmented across systems like CRM, DMS, website analytics, and third-party platforms. Without a unified way to activate this information, dealerships are effectively underutilizing one of their most powerful assets.

In an automotive retail landscape where accountability, transparency, and execution matter more than ever, recognition from dealership partners carries real weight. Earnhardt Auto Center recently honored PureCars with two No Bull Upfront Awards, recognizing Best Customer Support and Best eCommerce Representative. These awards reflect more than performance metrics—they underscore a shared commitment to clarity, responsiveness, and delivering real value in dealership operations.

This isn’t about traditional TV anymore—it’s about where live sports—and your audience—have moved.More consumers are cutting the cord and turning to streaming platforms to watch live games in real time. Today, over 118 million Americans stream live sports—a number that has surged more than 70% in just a few years. This shift is bringing in a younger, more digitally engaged audience that dealerships can’t reliably reach through traditional channels alone.