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In a competitive automotive market, driving greater visibility and qualified leads while managing advertising costs is crucial for dealership success. A Hyundai dealership in the Northeast faced this very scenario. They wanted to increase website traffic and lead quality without inflating their ad spend. To achieve this, they turned to one of Google’s latest ad solutions: Performance Max (PMax).

In today’s crowded digital marketplace, standing out is more important — and more complex — than ever. A Midwest Hyundai dealership was looking to increase brand awareness, generate high-quality leads, and drive more ready-to-buy customers to their showroom. Although they had invested in digital advertising before, their efforts were fragmented and inconsistent, making it difficult to achieve sustained growth.

At a recent PURE Strategy event, co-hosted by PureCars and Google in Austin, Texas, PureCars President and COO Lauren Donalson sat down to discuss the unique ways PureCars leverages data to transform dealership marketing. As a leader who grew up in the automotive industry, Lauren has a deep understanding of the challenges dealers face and a clear vision of how PureCars can help them thrive.