PureCars/Google Strategy for McElveen Buick GMC
Before partnering with PureCars, McElveen Buick GMC relied on traditional advertising—Billboards, TV, Radio, Newspaper, Direct Mail, Event Advertising, and third party websites like Autotrader.com and Cars.com
Social Advertising: The New Driver for Automotive Sales
A Maryland automotive dealer knew it was time to adjust their strategy to capitalize on the changing role of social in automotive advertising.
Steering In-Market Buyers with Tech
Leveraging PureCars SmartAdvertising, we drove 50% of users directly to the VDPs, and 50% to a specials landing page.
The Competitive Difference
A Lexus dealer on the west coast was faced with a unique set of issues, starting with territory: another Lexus dealer had the name of their city as part of their dealership name, despite the city being outside of their targeted territory.
Driving Sales Forward with Relevancy
We put the role of relevancy to the test with a Nissan dealer on the West Coast. Before launching PureCars, the dealer had multiple vendors working on the same channel.
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