June 4, 2024

Exploring the Road Ahead: Insights from Aaron Sheeks, CEO of PureCars, on the Car Guy Coffee Podcast

In a recent episode of the Car Guy Coffee Podcast, hosts Fred Lennartz and Lou Ramirez sat down with Aaron Sheeks, CEO of PureCars, for an insightful conversation about the latest developments in the automotive industry and PureCars' exciting journey. From discussing the innovative merging of solutions to the importance of a people-first culture, Aaron shared a wealth of knowledge that is sure to resonate with industry professionals and enthusiasts alike.

The Power of Merging Solutions: AutoMiner and PureCars

One of the highlights of the discussion was the relationship between AutoMiner and PureCars. Aaron referred to this blending of companies as a perfectly "brewed solution," highlighting the seamless integration and powerful capabilities of the combined entities. The result is a completely automated marketing platform that stands at the forefront of digital automotive technology. Aaron proudly shared, “We’re now able to provide dealers with the best technology in the industry, but most importantly we’ve been having fun doing it.”

Building a Strong Foundation: People, Culture, and Numbers

Reflecting on the past year, Aaron emphasized the importance of building and growing the internal team at PureCars. "The only three things I cared about last year were: people, culture, and then numbers, in that order," he stated. This approach mirrors the people-centric nature of the automotive industry and has set a solid foundation for the company’s future. Aaron's pride in the team's progress was evident as he noted, “We have set the right foundation and expectations for our team, and as the CEO, I’m really proud of where we’ve come and where we are headed.”

Staying Ahead of the Curve: Data and Storytelling

In an industry driven by data, PureCars has focused on utilizing data to create impactful solutions. Aaron explained that having data is only part of the equation; the real challenge lies in effectively conveying what the data reveals. “We have to be storytellers,” he said. By using their platform to solve real problems rather than just showcasing their expertise, PureCars aims to achieve greater success and provide genuine value to their clients.

Looking Forward: Innovation and Leadership

Aaron hinted at his upcoming return to the public eye, announcing plans to attend trade shows such as Digital Dealer this fall. His time away from the spotlight has been spent on innovating the technology at PureCars, ensuring that the company not only meets but exceeds the needs of its clients.

When asked about empowering his team and stepping back from day-to-day operations, Aaron shared his philosophy of forward-thinking. He encourages his team to think five steps ahead, a strategy designed to prevent the reactive "firefighting" that can hurt businesses. Aaron also values team members who naturally transition into leadership roles, even without formal titles. “It’s about finding the people who are solution-oriented and want to move in the right direction every day,” he explained.


The conversation with Aaron Sheeks on the Car Guy Coffee Podcast provided a compelling glimpse into the innovative and people-focused approach that defines PureCars. With a strong foundation, a commitment to storytelling through data, and a forward-thinking leadership style, PureCars is well-positioned to continue making significant strides in the automotive industry. As Aaron and his team look to the future, there’s no doubt that exciting developments are on the horizon.


For those eager to hear more, you can watch the full interview by clicking the link below. 


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