Aaron Sheeks, CEO of PureCars, recently sat down with the Car Guy Coffee Podcast to discuss the upcoming NADA 2025 and what’s next for the automotive industry. The conversation highlighted PureCars’ commitment to innovation, customer-centric strategies, and the exciting events surrounding their participation at NADA, the world’s largest automotive stage. Here are the key takeaways from the interview.

NADA 2025: A Stage for Innovation

For Aaron, NADA represents the pinnacle of the automotive industry’s annual calendar. “It’s the biggest auto show in the world,” he said. “PureCars is bringing the fire this year, showcasing the best talent and the most innovative products.” But for Aaron, NADA is more than just an opportunity for business—it's a chance to foster meaningful relationships and share solutions that aim to redefine the industry.

Top Innovations at the PureCars Booth

At NADA 2025, PureCars will spotlight groundbreaking advancements, including its Customer Data Platform (CDP) and AI-powered tools. Over the past two years, PureCars has been focused on developing solutions that help dealerships reach customers with highly personalized and timely messaging—ultimately driving conversions and improving the customer experience.‍

Spotlight on the CDP Workshop Presented by Lauren Donalson

One of the key sessions at NADA will be led by Lauren Donalson, PureCars’ President and COO, who will be speaking on maximizing the potential of CDPs. “Lauren brings a wealth of experience,” Aaron noted. “Attendees can expect actionable insights on how to leverage data to power marketing strategies and boost dealership performance.”

Taking the Stage: The NADA Pitch Competition

Aaron will also be participating in the highly anticipated NADA Pitch Competition on January 24th. “It’s a tough stage,” Aaron said, “but it’s an incredible opportunity to showcase what PureCars can do.” The pitch will focus on how PureCars uses data and AI to deliver unparalleled results for dealerships, further emphasizing the company’s leadership in automotive marketing technology.

Introducing RylieAI: The Next-Generation of Automotive AI

During the interview, Aaron teased PureCars' latest innovation: RylieAI. This new product, set to debut at NADA 2025, isn’t just another feature add-on—RylieAI is a specialized, automotive-focused AI that draws upon one of the most comprehensive and clean data sets in the industry.‍

What Sets RylieAI Apart?

RylieAI is designed to be more than just a tool. Acting as a digital marketing consultant, it delivers faster, smarter solutions tailored specifically to the needs of dealerships. From optimizing ad campaigns to providing actionable insights based on clean, appended data, RylieAI is poised to revolutionize dealership operations by enhancing decision-making capabilities.

Measurable Impact

RylieAI is built to drive significant improvements in dealership conversion rates and customer satisfaction. With its ability to help dealerships make data-driven decisions with unmatched precision, it’s set to become a game-changer in the automotive industry.

A Legacy of Heart

The name “RylieAI” has deep personal significance. It’s a tribute to a co-founder’s daughter, Rylie, who passed away at a young age. For Aaron and the PureCars team, RylieAI is more than just a product—it's about honoring a legacy and creating a tool that connects with people on a deeper, more meaningful level.

Why NADA 2025 Matters

From the excitement of the live stage to the unveiling of game-changing innovations, NADA 2025 is set to be a pivotal moment for PureCars and the automotive community. With cutting-edge tools like RylieAI and a strong focus on data-driven strategies, PureCars is ready to lead the charge in transforming how dealerships connect with their customers.

WATCH THE FULL INTERVIEW HERE