When it comes to dealership profitability, the sales floor often steals the spotlight. But behind the scenes, Fixed Operations (Fixed Ops) quietly drives consistent, recurring revenue—and plays a crucial role in building lasting customer relationships.

Service customers return more often, are more likely to buy again, and represent a high lifetime value for the dealership. Yet despite its importance, service marketing is often underfunded or left out of the digital strategy conversation.

At PureCars, we believe it’s time to change that.

The Missed Opportunity in Service Marketing

The service lane isn’t just where repairs happen—it’s where trust is built, loyalty is earned, and future sales are set in motion. But today’s customers aren’t waiting for postcards or reminder calls. They’re on Google searching for service near them, scrolling social media, and watching videos long before they make an appointment.

If your service department isn’t showing up in those moments with relevant, offer-driven content, you’re leaving revenue on the table.

A Modern Approach to Fixed Ops Advertising

PureCars has refined a digital playbook for Fixed Ops after running thousands of successful service campaigns. Our approach focuses on aligning:

• Channel tactics – Meeting customers where they are, whether on Google Search, YouTube, Facebook, Instagram, or across Display networks
• Creative strategy – Using service-focused messaging and timely offers to engage customers at the right moment
• Targeting methods – Leveraging data to identify both loyal customers and in-market prospects most likely to book

This omnichannel approach helps dealerships strengthen retention, increase repair order counts, and maximize lifetime value from every customer interaction.

The Payoff

When done right, Fixed Ops marketing isn’t a side project; it’s a growth engine. By committing to consistent creative, intelligent targeting, and channel expansion, dealerships can future-proof their service lanes and see measurable returns.

Take the Next Step

PureCars can help you design and execute a Fixed Ops digital strategy that works harder for your business—whether you need help with audience strategy, creative production, campaign setup, or ongoing optimization.

Download The Full Whitepaper:

Revving Up Service Lane Success to get our complete framework, real-world case studies, and actionable steps you can take today to drive more service lane traffic.

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