Blog

August 19, 2025

Maximize EV Sales Before the Tax Credit Ends: A Dealer’s Guide

The electric vehicle (EV) market is rapidly evolving, and demand is surging as more consumers look to make the switch to cleaner, greener transportation. At the same time, a major incentive driving many purchases, the federal EV tax credit, is set to expire soon, with only days left for buyers to claim it. This looming deadline creates a unique and urgent opportunity for dealerships with EV inventory to accelerate sales, increase profits, and gain an edge over competitors.

PureCars to Exhibit at NADA 2022 Showcasing New Resources That Help Dealers Capitalize on Shift to Pre-Orders and Lower Ad Cost / Unit Sold

PureCars, a leading provider of digital marketing technology and services for automotive dealers, is excited to showcase its multitude of new services and offerings for dealers and dealer ad tech partners at NADA 2022 (booth #2163W) in Las Vegas from March 11 – 13.

PureCars Promotes Lauren Donalson to Vice President, Client Experience and Strategic Partnerships

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced Lauren Donalson was promoted to Vice President, Client Experience and Strategic Partnerships.

Meet the Millennial Car Buyer

The Millennial generation, born between the 80s and early 2000s, accounts for over 75 million Americans. This far surpasses the baby boomer generation by over 9 million. And according to JD Power, millennials are buying more new cars than any other age group, accounting for 32% of total new-car sales in 2020.

February 21, 2022

PureCars Named A Partner in Google's 'Cars For Sale' Pilot Program For Mazda Dealers

Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced it has become a certified partner in Mazda’s Cars for Sale Pilot Program, powered by Google.

February 10, 2022

PureCars Has Been Named A 2022 Google Premier Partner

Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, has achieved 2022 Premier Partner status in the Google Partners program.

February 8, 2022

Visit PureCars at NADA 2022

Here at PureCars, we are very excited to be back – in-person – to welcome new dealers and our current clients to our booth at NADA 2022! We hope you will join us in Las Vegas, from Thursday, March 10 to Sunday, March 13, 2022.

February 7, 2022

Auto Retailers + CTV Advertising = Greater Reach

As the auto industry still faces the impact of COVID-19, supply chain shortages, and interest rate increases, dealers are looking for ways to reach potential customers at a lower cost. Connected Television (CTV) offers a targeted audience with better results and lower costs compared to traditional TV advertising.

February 1, 2022

2021 in the Rear View

As we get ready to close out 2021, we’ve taken a look back at how far we’ve come in 12 short months.

December 21, 2021

Car-Buying Process Refocusing on New Strategy

As car prices continue to hit the gas, more than ever consumers are shopping by payment. What that means, according to one expert, is credit unions need to do a better job of getting the payment information in front of members.

November 8, 2021

Rusnak Auto Group Testimonial

In addition to support and performance, PureCars is really relentless when it comes to technology and updating their platforms to improve reporting. With some vendors, you’d see the same reports year after year.

PureCars 4th of July Forecast: Tips & Best Practices for Auto Dealers

This Fourth of July will be much different than those in the past. There is a lot of talk about the myth that is a ‘new normal’ and what that will look like. The truth is that no one really knows what it will look like because nothing is “normal” anymore – and it hasn’t been for quite some time.

PureCars Spotlight: Get to Know Robby White

This week we sit down with Robby White to learn more about him and what his day-to-day looks like at PureCars. Just last month, Robby celebrated 3 years on the team, where he is a Production Video Lead. Get to know more about Robby and his critically acclaimed film reviews!

Data-Driven Digital Strategy Fills Service Bays for Rusnak Auto Group

Rusnak Auto Group partnered with PureCars to drive more customers to their service bays using data-driven digital campaigns across search, social, display and more. The results speak for themselves, with the campaigns successfully driving over 2,000 ROs in 5 weeks.

Experience, Agility And Hard Work Keep Keyser & Miller Ford In The Black

Keyser & Miller Ford didn’t panic when faced with the COVID-19 Crisis. They stayed the course with digital advertising spend through March and April, resulting in steady growth for the dealership, including finishing April in the black, despite state-wide restrictions.

Quick Thinking & Bold Action Pay Off for Taylor Automotive Group [Case Study]

Taylor Automotive Group partners with PureCars and doubles down on digital retailing, implementing a bold strategy in the face of the COVID-19 Crisis. End results are big wins for the group, including one Kia dealership breaking the top 30 Kia dealers nationwide for April sales.

PureCars Spotlight: Get to Know Neil Chopra

This week we are launching our Employee Spotlight program. Every other week we will be highlighting one of our key players at PureCars and share some fun (and maybe a couple of embarrassing) facts about them.

Google Trends Update: Top Insights for Auto Dealers Right Now

Variations on “best car deals” have gained significant interest on search in the past 90 days. Doesn’t come as a surprise with all of the OEM Incentives launched during COVID-19 Crisis.

3 Tips for Auto Dealers Using Video to Engage Customers on Social Media

We’ve been fielding a lot of questions from our dealers recently on running effective video campaigns; specifically, on the best ways to leverage video right now to get in front of shoppers on social channels like Facebook.

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