Blog

June 11, 2026

A New Playbook for Modern Dealerships

In our latest whitepaper, PureCars Playbook for Dealers, we take a closer look at what it takes to compete in today’s fast-moving automotive landscape. Shoppers are more informed, less brand loyal, and expect seamless, personalized experiences at every touchpoint. At the same time, dealerships face fragmented systems, incomplete data, and increasing pressure to deliver measurable marketing performance. This playbook provides a clear path forward—one built on connection, where data, insights, and execution work together to drive smarter decisions and stronger results.

PureCars Recognized for the Sixth Time on the 38th Annual Inc. 5000

Inc. magazine revealed that PureCars is No. 1,387, on its 38th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

August 15, 2019

Understanding the Metrics Replacing Average Position in Google Ads

In Google’s latest update from July 30th, they explain that “average position has already been removed from the current beta version of the Google Ads API, but is accessible in the earlier VI_x versions.”

UPDATE: Impressions for Google's Local 3-Pack Drop by 38%

Last month we reported that between May and June, Google Search impressions for Google My Business (GMB) dropped from 50% to 36% – a total decline of 28%.

The Impact of Branded & Unbranded Keywords for Local Search

Ranking well organically for branded and unbranded keywords is important for local search performance. Why? Because potential customers use both interchangeably in their online shopping research.

Google My Business Launches Place Topics

Google has been busy lately; most recently, the internet tycoon launched “Place Topics” review feature on Google Maps as part of Google My Business (GMB).

Impact of Facebook Civil Rights Audit Update for Automotive Advertisers

This past Sunday, Facebook published the second of three updates on its Civil Rights Audit. The audit was launched last year in response to increasing scrutiny around the company’s content moderation and advertising targeting practices.

Google My Business: Video Verification Now Available for Automotive Industry

Verifying your business on Google My Business (GMB) is an important aspect of Local SEO. Before 2016, you could verify your listing via snail mail, phone, or email. In 2016, Google began a beta test of video verification, where you participate in a video call to verify your business.

PureCars Named FCA Digital Certified Program Provider

Effective 5/1, PureCars is excited to announce it has been selected as an FCA Digital Certified Partner by FCA North America for Digital Advertising.

Diversis Capital & Stage 1 Ventures Partner with PureCars as Strategic Investors

PureCars, a leader in marketing automation and business intelligence for the automotive industry, today welcomes Diversis Capital, LLC, and Stage 1 Ventures, LLC as new strategic investors.

How Top Performing Dealers Use Shopper Data to Increase Sales

Big data is a big deal for dealership sales and marketing these days. Shopper data, specifically, has become a hot commodity for automotive professionals looking to influence an increasingly fractured and independent car buying journey.

Important Factors for Local SEO Results in 2019

Doing well in local SEO is important if you want to reach customers when they are searching for your business online. Now that Google is offering more information in search engine results pages, potential customers don’t even need to click through to your website to get the information they need.

February 22, 2019

3 Ways Dealers Can Use Video Advertising to Reach Customers

Video advertising is proving to be a powerful sales tool for dealerships. As shoppers take more of their buying journey online and out of the showroom, dealers need to do the same to win their business.

February 15, 2019

5 Reasons to Bid on Your Brand in Paid Search

No two paid search accounts are the same, and all require custom strategies tailored to the dealership and its goals. That said, there is one strategy that is sure to pay off for just about everyone: bidding on your own name.

February 8, 2019

Key Takeaways from NADA Show 2019

Another fantastic NADA Show is in-the-books. Was it just us or did this one seem to go even faster than usual? Between the expo floor and all of the amazing speakers, we took a lot away from the event and can’t wait to put it to work with all of our teams.

January 30, 2019

How Prime Automotive Group Increased ROAS and Vehicle Sales with PureCars

Signal enables Prime Automotive Group to measure and understand the impact of digital channels on shopper engagement and sales – both at the group and dealer level. Based on insights from Signal, the group adjusted their digital strategy to increase return on ad spend (ROAS) and vehicle sales.

January 22, 2019

3 Ways to Improve Your Dealership's Conquesting

I want to bid on the dealership name down the road. How much does that cost?

January 11, 2019

PureCars Named to Inc. 5000 for Fifth Time

Inc. magazine revealed today that PureCars is No. 1,220 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

August 22, 2018

Winning with Fixed Ops: Optimizing Digital Campaigns

With 77% of consumers using independent shops, and only 2% of franchise dealers bidding on service search terms, digital is a challenging area for fixed operations.

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