PURE Identity: Turning Unknown Shoppers Into Your Most Valuable Advantage

With new vehicle tariffs on the horizon—impacting roughly 46% of vehicles sold and likely affecting parts costs before May—dealerships face another wave of industry disruption. While there’s a temporary cushion with an average 89-day supply of new inventory, the long-term effects could shift demand, pricing, and inventory availability dramatically. The key to staying ahead in uncertain times? Knowing exactly who your shoppers are, what they want, and how to reach them.That’s where PURE Identity comes in.