With new vehicle tariffs on the horizon—impacting roughly 46% of vehicles sold and likely affecting parts costs before May—dealerships face another wave of industry disruption. While there’s a temporary cushion with an average 89-day supply of new inventory, the long-term effects could shift demand, pricing, and inventory availability dramatically.

The key to staying ahead in uncertain times? Knowing exactly who your shoppers are, what they want, and how to reach them.

That’s where PURE Identity comes in.

Meet PURE Identity: Your New Data Superpower

PURE Identity enhances your existing AutoMiner data by helping you identify, enrich, and segment anonymous website traffic—even when customers jump from phone to tablet to desktop. With an average shopper using 3.2 devices, PURE Identity ensures you’re not missing signals or wasting spend.

Instead, you can:

• Link known customers to unknown devices
• Build unified customer profiles
• Identify high-intent buyers across fragmented digital journeys
• Create smarter, more accurate retargeting audiences

Why This Matters Right Now

As tariffs reshape inventory sourcing and pricing, the demand for used vehicles is expected to rise, and supply will tighten. Dealerships need to be hyper-targeted and strategic in their messaging to compete—and PURE Identity helps you do just that.

By enriching your data in real time, you’ll be able to:

• Reach shoppers before they defect to competitors
• Capture more leads from your existing traffic
• Build stronger lookalike and conquest audiences
• Improve retargeting performance across Google, Meta, and more
• Spend less on ad campaigns while driving more qualified traffic
  
  

From Anonymous to Actionable

PURE Identity helps you turn unknown traffic into known audiences that you can immediately activate in the AutoMiner. Whether your goal is to move current inventory, boost ROs, or ramp up vehicle acquisition, PURE Identity helps you build the ideal audiences to support every campaign objective.

Some examples include:

• Term-End Lease/Loan Campaigns
  
• Recall or Warranty Expiration
  
• Low APR Offers or Over-Mileage Messaging
  
• Trade-Up Offers
  
• Service Due or Service Specials
  
• Vehicle Acquisition Campaigns
  
• Conquest Campaigns
  

Boost ROAS & Cut Waste

In today’s privacy-first world, PURE Identity ensures you’re not just compliant—but efficient. By capturing more first-party data directly from your website, and building audiences based on actual buyer intent, you reduce wasted spend and increase the impact of every marketing dollar.

The Future is Personal. PURE Identity Makes It Possible.

No more guesswork. No more wasted impressions. PURE Identity empowers you to market smarter, connect faster, and drive more revenue—even when the market shifts unexpectedly.

Ready to identify more shoppers, lower your ad costs, and increase conversions?
Let’s put PURE Identity to work for your dealership today.

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