Blog

April 28, 2025

From Data To Deals: The Power of Clean Data and Smart Strategy in Automotive Retail

The automotive industry thrives on innovation, energy, and the relentless pursuit of better solutions. That’s exactly what the Coffee Guy Car Podcast Hosts, Fred Lennartz and Lou Ramirez, bring to the table in their latest conversation with PureCars’ National Sales Director, Jose Gomez. As they sat down to brew up some solutions, they discussed the evolving role of data, the power of AI, and how technology is shaping the future of automotive marketing.

From Data To Deals: The Power of Clean Data and Smart Strategy in Automotive Retail

The automotive industry thrives on innovation, energy, and the relentless pursuit of better solutions. That’s exactly what the Coffee Guy Car Podcast Hosts, Fred Lennartz and Lou Ramirez, bring to the table in their latest conversation with PureCars’ National Sales Director, Jose Gomez. As they sat down to brew up some solutions, they discussed the evolving role of data, the power of AI, and how technology is shaping the future of automotive marketing.

PURE Insights: Your Competitive Advantage Amid Market Shifts

Used vehicle demand is expected to climb. Inventory may tighten. Budgets will need to be smarter. That’s where PURE Insights shines. When combined with the AutoMiner and PURE Identity, your marketing becomes even more powerful, ensuring you're not just reacting to change but leading through it. Let PureCars help you make smarter, faster, more profitable decisions. Because no matter how uncharted the territory may seem, you’ve got the tools, data, and strategy to drive forward with confidence.

Driving Results in a Competitive Luxury Market: How Land Rover Anaheim Hills Leveraged First-Party Data

The success of Land Rover Anaheim Hills serves as a compelling case study in leveraging first-party data to drive results in a competitive landscape. By implementing a robust data management solution like AutoMiner, dealerships can enhance customer engagement, counteract potential declines in service revenue, and maintain a strong market position.

Tariffs, Trends & Tactical Moves: How Dealerships Can Stay Ahead

Uncharted territory doesn’t have to be overwhelming, especially when you’re not going it alone. PureCars offers the tools, strategies, and guidance to help you move through the next few months with confidence. From smarter targeting and real-time market intelligence to fully integrated campaign execution through the AutoMiner, we’ve got your back.

5 Reasons Your Dealership Needs a CDP

In today’s competitive automotive landscape, data is the driving force behind smarter marketing decisions and stronger customer relationships. PureCars’ Customer Data Platform (CDP) empowers dealerships to harness the power of their data, delivering more personalized, efficient, and effective marketing campaigns.

Future-Proofing Dealerships: Gabe Montano's Insights on Customer Data Platforms

At the recent PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, PureCars had the chance to interview Gabe Montano, Marketing & IT Director at the Mike Maroone Group. Gabe shared his perspective on the fast-changing world of digital advertising and the essential role of Customer Data Platforms (CDPs) in navigating this shift.

PureCars Takes the Main Stage at AIS & NRC 2025: Fast Break with the v20 Group

The automotive industry is undergoing significant transformation, and staying ahead requires deep insights into emerging trends, digital transformation, and the latest innovations. That’s why PureCars is thrilled to be part of the upcoming AIS & NRC 2025, taking place from April 8-10, 2025, at the Embassy Suites in Cary, NC.

AI, Clean Data, and the Future of Automotive: PureCars Joins Car Guy Coffee Podcast

At NADA 2025, the energy was electric, and the PureCars booth was filled with excitement. The Car Guy Coffee Podcast hosts, Fred Lennartz and Lou Ramirez, sat down with PureCars’ CMO, Kate Colacelli, to discuss the latest innovations shaping the automotive industry. From AI-driven solutions to the critical role of clean data, the conversation highlighted how dealerships can stay ahead in a rapidly evolving market.

PureCars Heads to Scottsdale for DMSC 2025: Elevating Dealership Marketing Strategies

PureCars is gearing up for the 2025 Digital Marketing Strategies Conference (DMSC) in Scottsdale, Arizona—and this year, we’re doing more than just talking strategy. We’re proud sponsors of the DMSC Golf Tournament and would love to have a few dealers join us for a day on the green!

Video: From Data To Deals: The Power of Clean Data and Smart Strategy in Automotive Retail

From Data To Deals: The Power of Clean Data and Smart Strategy in Automotive Retail featuring Jose Gomez, National Sales Director and the Coffee Guy Car Podcast Hosts, Fred Lennartz and Lou Ramirez.

From Data To Deals: The Power of Clean Data and Smart Strategy in Automotive Retail

The automotive industry thrives on innovation, energy, and the relentless pursuit of better solutions. That’s exactly what the Coffee Guy Car Podcast Hosts, Fred Lennartz and Lou Ramirez, bring to the table in their latest conversation with PureCars’ National Sales Director, Jose Gomez. As they sat down to brew up some solutions, they discussed the evolving role of data, the power of AI, and how technology is shaping the future of automotive marketing.

PURE Insights: Your Competitive Advantage Amid Market Shifts

Used vehicle demand is expected to climb. Inventory may tighten. Budgets will need to be smarter. That’s where PURE Insights shines. When combined with the AutoMiner and PURE Identity, your marketing becomes even more powerful, ensuring you're not just reacting to change but leading through it. Let PureCars help you make smarter, faster, more profitable decisions. Because no matter how uncharted the territory may seem, you’ve got the tools, data, and strategy to drive forward with confidence.

Driving Results in a Competitive Luxury Market: How Land Rover Anaheim Hills Leveraged First-Party Data

The success of Land Rover Anaheim Hills serves as a compelling case study in leveraging first-party data to drive results in a competitive landscape. By implementing a robust data management solution like AutoMiner, dealerships can enhance customer engagement, counteract potential declines in service revenue, and maintain a strong market position.

Tariffs, Trends & Tactical Moves: How Dealerships Can Stay Ahead

Uncharted territory doesn’t have to be overwhelming, especially when you’re not going it alone. PureCars offers the tools, strategies, and guidance to help you move through the next few months with confidence. From smarter targeting and real-time market intelligence to fully integrated campaign execution through the AutoMiner, we’ve got your back.

5 Reasons Your Dealership Needs a CDP

In today’s competitive automotive landscape, data is the driving force behind smarter marketing decisions and stronger customer relationships. PureCars’ Customer Data Platform (CDP) empowers dealerships to harness the power of their data, delivering more personalized, efficient, and effective marketing campaigns.

Future-Proofing Dealerships: Gabe Montano's Insights on Customer Data Platforms

At the recent PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, PureCars had the chance to interview Gabe Montano, Marketing & IT Director at the Mike Maroone Group. Gabe shared his perspective on the fast-changing world of digital advertising and the essential role of Customer Data Platforms (CDPs) in navigating this shift.

Video: Digital Advertising by PureCars

PureCars is the leader in automotive retail digital advertising. Find out what makes PureCars different and why you should choose us as your digital advertising partner.

PureCars Takes the Main Stage at AIS & NRC 2025: Fast Break with the v20 Group

The automotive industry is undergoing significant transformation, and staying ahead requires deep insights into emerging trends, digital transformation, and the latest innovations. That’s why PureCars is thrilled to be part of the upcoming AIS & NRC 2025, taking place from April 8-10, 2025, at the Embassy Suites in Cary, NC.

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