Blog

April 28, 2026

Inside the AutoAlert Acquisition: What It Means for Dealers

In a recent conversation, Brian Pasch sat down with Jason Wiley, PureCars’ Chief Strategy Officer, to unpack the strategy behind PureCars’ acquisition of AutoAlert—and more importantly, what it means for dealerships navigating an increasingly complex marketing landscape. At its core, this move signals a major shift toward unified, end-to-end customer lifecycle management.

Join PureCars at DMSC 2026: Where Data, AI and Strategy Converge

PureCars is excited to participate in the 2026 DMSC (Digital Marketing Strategies Conference), taking place April 26–28 at The Westin Kierland in Scottsdale, Arizona. This premier three-day event is designed for forward-thinking automotive marketers, offering actionable insights, proven strategies, and cutting-edge technology activations to help dealerships dominate their markets.

Smart Marketing, Stronger Retention: How Targeted Email and SMS Brought Service Customers Back

This case study shows how targeted email and SMS campaigns, powered by smart data and automation, can significantly improve service retention. By re-engaging past customers with personalized offers, dealerships can not only increase service appointments but also strengthen long-term customer relationships.

PureCars Joins the Top 3% of Google Partners. Here’s What That Means for Dealerships

In digital advertising, the partners you choose matter. Platforms evolve quickly, consumer behavior shifts constantly, and dealerships need strategies that keep them competitive. That’s why PureCars being recognized as a 2026 Google Premier Partner is more than a badge. It’s a meaningful advantage for the dealerships and OEM partners we support every day.

Years of Innovation: How PureCars Continues to Help Dealerships Solve Real Marketing Problems

James Bailey recently joined the Car Guy Coffee Podcast to share his perspective from 10 years with PureCars. Over his decade-long tenure, he has witnessed firsthand the evolution of automotive digital marketing — an industry where longevity is not accidental, but earned through adaptability, focus, and a deep understanding of dealership challenges.

How a Subaru Dealership Won Back Customers and Captured New Service Opportunities with PureCars' CDP

In today’s competitive fixed ops environment, winning back lapsed customers while attracting new ones is essential to keeping the service lane full. One Subaru dealership recently put PureCars' CDP to the test—and the results speak for themselves.

PureCars Has Been Named a 2026 Google Premier Partner

PureCars, the leading customer data and marketing platform for automotive dealers, announced today it has achieved 2026 Premier Partner status, the highest tier of the Google Partners program.

How PureCars is Transforming Automotive Marketing with AI and Data-Driven Insights

At PureCars, evolution is part of the DNA. CEO Lauren Donalson recently reflected on her 10-year journey with the company, sharing how PureCars has grown from a small digital media agency to a full-service partner helping dealerships and manufacturers thrive in an increasingly complex automotive landscape.

February 23, 2026

From Sales to Service: How Unified Marketing is Driving Results for Dealers

During the 2026 NADA Show, PureCars CEO Lauren Donalson and President and CRO Jason Wiley spoke with CBT News about the shifting pressures dealerships face as marketing becomes more sophisticated and profit margins tighten. They highlighted how dealerships can gain clearer insights into performance, leverage accurate customer data, and integrate sales and service marketing into a seamless strategy that delivers measurable results throughout the entire ownership journey.

February 19, 2026

Service Revenue,Superchared:AI & Data in Action

Today, service marketing is one of the most important growth levers for dealerships, but it is also one of the hardest to manage. Rising advertising costs, fragmented customer data, and inconsistent engagement make it increasingly difficult to drive service appointments and keep customers coming back. Too often, marketing teams are left guessing who to target, which channels will perform, and when to reach out, resulting in wasted spend and missed opportunities.

February 17, 2026

Inside the AutoAlert Acquisition: What It Means for Dealers

In a recent conversation, Brian Pasch sat down with Jason Wiley, PureCars’ Chief Strategy Officer, to unpack the strategy behind PureCars’ acquisition of AutoAlert—and more importantly, what it means for dealerships navigating an increasingly complex marketing landscape. At its core, this move signals a major shift toward unified, end-to-end customer lifecycle management.

PureCars + AutoAlert: New Acquisition and Exclusive Offer for Dealers

We recently reached an important milestone: PureCars has officially acquired AutoAlert. While PureCars and AutoAlert continue to operate as two separate platforms, they are now both part of the PureCars family—bringing together two leaders in automotive technology to create a more connected, data-driven experience for dealerships.

PureCars and AutoAlert: Aligning Data, Strategy, and Opportunity

In the car business, value matters—and dealerships know how to spot it. That thinking is at the core of PureCars’ most significant milestone to date: the acquisition of AutoAlert. This isn’t just another announcement. It marks the largest acquisition in company history and, as CEO Lauren Donalson describes it, the closest thing to a once-in-a-lifetime moment in her more than 10 years with the company.

Scaling Dealership Success: How Custom Solutions Drive Real Results

On a recent episode of the Car Guy Coffee Podcast, Josh Stoll from PureCars shared his expertise on helping dealerships tackle challenges at a larger scale. With a focus on Enterprise Partnerships, Josh outlined how PureCars works with multi-store groups to provide customized solutions that drive measurable results.

PureCars Announces Acquisition of AutoAlert, Creating Automotive Industry’s Most Powerful AI-Enabled Data and Marketing Platform

PureCars, the leader in customer data management and advertising solutions for automotive, today announced its acquisition of Kansas City-based AutoAlert, the leading provider of automotive data mining and customer engagement solutions. The strategic acquisition brings together two industry innovators to deliver the most comprehensive, AI-enabled, activation-ready data platform in automotive retail.

Don’t Miss the Window: Turn Refund Checks into Down Payments Now

Tax season isn’t just another campaign—it’s one of the most important buying moments of the year for dealerships. During this time, consumers receive the largest influx of disposable income they’ll see all year, and for many, that refund quickly turns into a down payment on their next vehicle. It’s a natural trigger point—one that moves shoppers from consideration to action faster than almost any other season.

From Data to Results: How AI is Transforming Automotive Marketing

At NADA 2026, Carley Painter of PureCars sat down for an interview hosted by the Car Guy Coffee Podcast, sharing key insights on how dealerships can leverage AI, clean data, and strategic marketing to drive results and enhance the customer experience.

PureCars Selected as Preferred Partner in Infiniti AI Lead Nurturing Program to Transform Dealer Customer Engagement

PureCars, the leading unified marketing platform for automotive dealers, today announced its selection as one of the preferred partners in Infiniti's new AI Lead Nurturing Program. This collaboration will empower Infiniti dealerships to significantly enhance customer interactions and accelerate conversions through seamless, personalized, and real-time AI-driven communication, ultimately driving sales and service growth.

Conquest Marketing: The Key to Expanding Your Dealership’s Market Share

Dealership marketing often runs into the same challenges—rising ad costs, inconsistent lead quality, and limited reach beyond your existing database. When your strategy focuses only on familiar audiences, growth becomes difficult. Conquest marketing changes that by putting your dealership in front of new, in-market shoppers who haven’t chosen you yet—and doing it in a way that drives both immediate visibility and long-term results.

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