Finish the Year Strong: Why Your Dealership Should Utilize Amazon Advertising This Holiday Season

The final stretch of the year is one of the busiest — and most profitable — times for dealerships. Between holiday shopping, year-end bonuses, and shoppers hunting for deals before the new year, Q4 offers an unmatched opportunity to reach buyers at the perfect moment. But with so many brands competing for attention, how can your dealership stand out? Amazon advertising is the key.

Get ready for NADA 2026 in Las Vegas—the premier gathering for the automotive industry! Dealership leaders, innovators, and trailblazers from across the country will come together to explore the latest technology, network with peers, and gain insights to drive their businesses forward.

As we move into the holiday season, automotive dealerships face a unique opportunity: Q4 is one of the most critical times of the year for both sales and service. Between Black Friday promotions, end-of-year incentives, and the gift-giving mindset of customers, the timing is perfect to connect with your audience in a meaningful way. At PureCars, we know that staying connected with your customers is key to long-term success. Our Direct Mail Marketing helps dealerships engage past customers, attract new buyers, and drive more service visits with personalized, data-driven outreach.

The holiday season is all about giving. For dealerships, the best gift you can give your business isn’t a one-time promotion or seasonal discount. It’s clean, centralized, and actionable customer data that drives results across sales, service, and marketing long after the decorations come down.

When Lauren Donalson joined PureCars in 2015, she couldn’t have imagined the journey ahead. Over the past decade, she’s held nearly every leadership role within the company. In February 2024, she became President. And just last month, she stepped into her newest role as CEO.

At this year’s Digital Dealer Conference & Expo in Las Vegas, PureCars took the stage to share one of the most talked-about strategies for driving dealership success: maximizing the power of your Customer Data Platform (CDP).

This November, PureCars is heading to Palm Beach, Florida, for one of the most forward-thinking events in automotive retail: Modern Retailing Conference 2025. Designed for dealers ready to sharpen their strategies, embrace innovation, and spark new ideas, MRC offers a rich blend of actionable education, collaborative networking, and future-focused insights—all set against a sunny and inspiring backdrop.

DealerConnect ’25 is making its debut this year, bringing together leaders across the automotive industry to explore how Artificial Intelligence is reshaping retail. From cutting-edge insights to meaningful networking, this event is set to make a bold entrance into the automotive conference circuit.

An Acura dealership near Washington D.C. was facing limited inventory but still wanted to maintain steady revenue. With fewer vehicles on the lot, the dealership shifted focus to its service department, recognizing an opportunity to bring back past customers who hadn’t serviced their vehicles in over a year. However, attracting these lapsed customers required more than a general campaign—it called for a personalized, data-driven approach that would resonate with each customer individually.