2021 in the Rear View

2021 in the Rear View

Check out the PureCars highlights of this year and get ready for an even more exciting 2022!

Beyond the Transaction: New Era of Fixed Ops & Service Tactics

– Beyond the Transaction: New Era of Fixed Ops & Service Tactics

AutoRemarketing By Sarah Rubenoff Correspondent As far as new fixed ops and service department tactics go, Dave Foy said it all centers these days on the “lifetime value of the client.”  “Management is realizing that the transactional economy does not work in the fixed ops department,” said Foy, who is executive vice president of training […]

Your (Facebook) Glass Can Now Be More Than 20% Full

Your (Facebook) Glass Can Now Be More Than 20% Full.

Facebook is constantly evolving to make their platform more effective and user friendly for advertisers. Since the beginning of (Facebook) time, advertisers have been limited to designing creative that contained no more than 20% text. In September of 2020, Facebook stopped penalizing ads that don’t follow the 20% text rule.

What the HEC is Going on With Google Ads?

What the HEC is Going on With Google Ads?

There is good news and less-than good news, but it’s not sufficient cause for the hype we’re seeing on the topic. So, take a deep breath. We’re here to tell you it’s going to be ok. What is HEC anyways? Google Ads is making some big changes to how it will allow advertisers to target […]

The PureCars Brand: A Transformation

The PureCars Brand: A Transformation.

It goes without saying that 2020 has been a year of change. It certainly hasn’t shaped up to be what any of us expected prior to the clock striking 12:01 AM on January 1. And while we’ve all been experiencing much of the change together,  influenced by external factors beyond our control, we’ve also been […]

PureCars Spotlight: Get to Know Travis Anderson

– PureCars Spotlight: Get to Know Travis Anderson

This week we sit down with Travis Anderson to learn more about his day-to-day in the Accounts Payable world and what he’s been up to in quarantine!  Check out some fun facts of this United Supporter below!  Name: Travis Anderson What’s your role at PureCars? Accounting Assistant, Accounts Payable How long have you worked at […]

PureCars Spotlight: Get to Know Kristi Hector

– PureCars Spotlight: Get to Know Kristi Hector

This week we sit down with Kristi Hector to learn more about her day-to-day and what she likes to do in her free time! Keep reading to learn more about this Atlanta native and her Goldrush dancin’ days!   Name: Kristi Hector  What’s your role at PureCars? Senior Strategy Manager How long have you worked at […]

PureCars 4th of July Forecast: Tips & Best Practices for Auto Dealers

PureCars Forecast for July 4th.

This Fourth of July will be much different than those in the past. There is a lot of talk about the myth that is a ‘new normal’ and what that will look like. The truth is that no one really knows what it will look like because nothing is “normal” anymore – and it hasn’t […]

PureCars Spotlight: Get to Know Robby White

– PureCars Spotlight: Get to Know Robby White

This week we sit down with Robby White to learn more about him and what his day-to-day looks like at PureCars. Just last month, Robby celebrated 3 years on the team, where he is a Production Video Lead. Get to know more about Robby and his critically acclaimed film reviews! Name: Robby White What’s your […]