Car-Buying Process Refocusing on New Strategy

Car-Buying Process Refocusing on New Strategy

By Ray Birch, CU Today ATLANTA—As car prices continue to hit the gas, more than ever consumers are shopping by payment. What that means, according to one expert, is credit unions need to do a better job of getting the payment information in front of members. By improving the car-buying process by refocusing on payment, […]

PureCars Announces Partnership With Amazon Advertising

purecars amazon – PureCars Announces Partnership With Amazon Advertising

Combined Resources Offer Auto Dealers The Most Powerful Digital Advertising & TV Reach Available for Unparalleled Exposure, Traffic and Conversions ATLANTA – (October 18, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced a new integration with Amazon Advertising, enabling PureCars’ automotive retail partners direct access to Amazon’s Demand-side […]

Book: Embrace Digital Marketing

blind spots – Book: Embrace Digital Marketing

By Jeffrey Bellant, Used Car News When it comes to marketing, dealers, like drivers, have blind spots. Nowhere is this more apparent than the digital marketing arena, according to Jeremy Anspach, founder and CEO of PureCars. Anspach recently published a book called “Blind Spots: A Guide to Eliminating Today’s Automotive Digital Media Waste.” Anspach explained […]

PureCars Appoints Guy Super As CRO, And Kate Colacelli As CMO

Guy Super Kate Colacelli – PureCars Appoints Guy Super As CRO, And Kate Colacelli As CMO

Seasoned Industry Veterans Added To Accelerate Growth Through Brand Strategy and Acquisition ATLANTA, Sept. 21, 2021 /PRNewswire/ — PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced the appointments of Guy Super as Chief Revenue Officer, and Kate Colacelli as Chief Marketing Officer.  With nearly 20 years of industry experience, Super joins PureCars after serving as […]

Avoid ‘Running Blind’ In Dealership Marketing

Dealership Marketing – Avoid ‘Running Blind' In Dealership Marketing

A dealership’s own data is going to become even more important for targeting consumers with personalized ads based on their shopping behavior By Lindsay VanHulle, Automotive News Here’s an example of dealership marketing based on first-party customer data — the data the dealership keeps about its own customers. A Ford shopper bought an F-150 pickup […]

Both PureCars & TruPayment Make Auto Remarketing’s AR 500 List

Auto Remarketing AR 500 – Both PureCars & TruPayment Make Auto Remarketing's AR 500 List

Used-Car Industry’s Most Influential Companies Auto Remarketing’s new AR 500 incorporates elements of the Special Finance 175 and former Power 300. The companies listed are the major players in the retail, remarketing and auto finance worlds. Some are well-known anchors of the business; others are starting to make waves. These companies have each made the […]

With Few Cars to Sell, Where Do Ad Dollars Go?

ad dollars – With Few Cars to Sell, Where Do Ad Dollars Go?

Automotive News By Lindsay Vanhulle For a second year, dealership marketers are evaluating their advertising strategies in a challenging sales environment. There are two schools of thought on how dealerships should approach advertising in a time of low inventory. One, said Sariah Heaton, marketing director for Jerry Seiner Dealerships in Salt Lake City, is to […]

PureCars Acquires truPayments

PURECARS TECHNOLOGIES COMPLETES STRATEGIC ACQUISITION OF AUTOMOTIVE FINTECH SAAS PROVIDER TRUPAYMENTS.

Purecars Technologies Completes Strategic Acquisition Of Automotive Fintech Saas Provider truPayments The addition of financial integrations and online retailing capabilities will provide dealerships with expanded options to attract and convert shoppers more quickly and efficiently, while providing a more seamless, personalized shopping experience to their customers. ATLANTA – (July 12, 2021) – PureCars®, a leading […]

PureCars’ Lauren Donalson Recognized In AutoSuccess Women at the Wheel Program

Women at the Wheel Lauren Donalson – PureCars' Lauren Donalson Recognized In AutoSuccess Women at the Wheel Program

Inaugural Awards Honored 19 Women From Across The Automotive Industry PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced Lauren Donalson was recognized in the inaugural “Women at the Wheel” awards by AutoSuccess magazine. The class of 19 award winners appears in a special section of the magazine’s June […]