Get ready for NADA 2026 in Las Vegas—the premier gathering for the automotive industry! Dealership leaders, innovators, and trailblazers from across the country will come together to explore the latest technology, network with peers, and gain insights to drive their businesses forward.

With over 2.9 million square feet of exhibit space and more than 500 exhibitors, NADA 2026 offers a jam-packed agenda, including Main Stage speakers like Jon Dorenbos, Molly Fletcher, and Magic Johnson. Attendees will also have access to more than 60 educational workshops, 18 Learning Lab sessions, and extensive networking opportunities with industry leaders. 

The exhibit hall will be open Wednesday, February 4, 10:00 AM – 5:00 PM, Thursday, February 5, 10:00 AM – 5:00 PM, and Friday, February 6, 10:00 AM – 12:30 PM.

Visit PureCars at Booth #3551W

Experience the next evolution in dealership marketing with cutting-edge digital advertising, data-driven solutions, and AI-powered tools designed to accelerate growth and performance. On the show floor, you’ll discover how PureCars’ Customer Data Platform (CDP) transforms first-party data into actionable insights that fuel personalized marketing strategies. Learn how our modern direct mail solutions help dealers engage and retain customers, while strategic partnerships with Meta, Amazon, and Google enable highly targeted, omnichannel campaigns. Plus, explore PURE Identity and PURE Insights — advanced tools that deliver deep audience intelligence and analytics to help dealerships make smarter, faster business decisions.

What to Expect at PureCars

When you stop by PureCars, you’ll also enjoy exclusive appearances from our premier advertising partners, special NADA promotions to give your dealership a competitive edge, and must-have PureCars swag.

Lauren Donalson Featured Sessions

We’re excited to announce that CEO Lauren Donalson will present her session, "Driving Service Revenue with AI & CDP Advertising," twice at NADA 2026.

February 4, 2026 | 3:30 PM – 4:15 PM | Room W206

February 6, 2026 | 10:30 AM – 11:15 AM | Room W222

Lauren will discuss how dealerships can use clean, enriched data and AI-powered advertising to boost ROs, increase service revenue, lower advertising costs, and improve customer retention. Attendees will get actionable strategies for integrated campaigns across Search, Social, Display, Video, Retargeting, Connected TV / OTT, and Direct Mail, including personalized 1:1 messaging, recall campaigns, and customer segmentation by service history.

This is a can’t-miss session for dealerships looking to maximize service marketing and drive results.

See You at Booth #3551W

Follow along for more NADA updates, including after-hours events, exclusive discounts, and an exciting line-up of guest speakers you’ll want to meet at the PureCars booth. We can’t wait to see you at Booth #3551W at NADA 2026—an event you won’t want to miss!

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