The final stretch of the year is one of the busiest — and most profitable — times for dealerships. Between holiday shopping, year-end bonuses, and shoppers hunting for deals before the new year, Q4 offers an unmatched opportunity to reach buyers at the perfect moment. But with so many brands competing for attention, how can your dealership stand out? Amazon advertising is the key.

Reach Shoppers Where They’re Already Streaming

This holiday season, consumers are spending more time streaming favorite shows, sports, and seasonal content. With Amazon Connected TV (CTV) and other streaming ad options, your dealership can reach viewers across Freevee, Twitch, live sports on Prime Video, top broadcast apps, and the Fire TV News app. Ads appear full-screen and non-skippable on the largest screen in the home — the perfect way to make your year-end offers impossible to miss.

Tap Into Shopper Insights and Data-Driven Targeting

Amazon’s first-party shopper data gives your dealership the ability to target the right audience at the right time. Demographics, purchase behavior, and holiday shopping trends can all be leveraged to drive high-quality leads. Paired with the Amazon-PureCars premier partnership, your Q4 campaigns gain precision that puts you ahead of the competition.

Shine Bright in a Crowded Holiday Market

Q4 is filled with promotions, deals, and holiday messaging — so capturing attention is critical. Amazon’s premium ad placements give your dealership the spotlight. Whether it’s promoting year-end sales events, holiday specials, or financing offers, full-screen, non-skippable ads help your message stand out when shoppers are actively making decisions.

Why Amazon Advertising is a Must for Year-End Success

• Premium Placement: Appear across top streaming apps and channels during peak holiday viewing.
• High Visibility: Full-screen, non-skippable ads ensure your message is seen.
• Precise Targeting: Reach in-market shoppers using Amazon’s shopper insights and PureCars data.
• Holiday Timing: Capture year-end buyers with festive offers and exclusive deals.
  
  

Wrap Up the Year on a High Note

The holidays and year-end present a perfect storm for dealerships to drive leads, appointments, and sales. Amazon advertising gives your dealership a unique way to connect with engaged viewers, promote festive and year-end offers, and finish the year stronger than ever.