Transforming Service Appointments into Sales Opportunities

In today’s dynamic digital marketing environment, dealerships are discovering an essential ally in the Customer Data Platform (CDP). With the impending transition toward a digital landscape reliant on first-party data — a shift primarily propelled by Google’s phase-out of third-party cookies by 2024 — CDPs are the solution for audience targeting, enhancing customer engagement and driving marketing ROI.

PureCars, the leading customer data and marketing platform for automotive dealers, announced today that their Customer Data Platform (CDP), The AutoMiner, has been approved as an add-on solution in GM’s Dealer Digital Solution program and available for IMR match reimbursement. US-based GM dealerships can now add the powerful CDP technology to their digital advertising packages.

Grainger Nissan was launching a fixed ops marketing strategy and needed to boost productivity targets with their outsourced BDC, specifically improving calls made vs. appointments set and increasing show rates. They looked to the AutoMiner Customer Data Platform for help.

Dan Cummins Chevrolet trusts PureCars to activate their digital advertising with first-party data, using our powerful customer data platform technology. This powerful duo helps the dealer stand out in their competitive Lexington market.

PureCars, the leading customer data and marketing platform for automotive dealers, announced today the appointment of Aaron Sheeks as Chief Executive Officer. Mr. Sheeks had been serving as President since joining PureCars in January 2023.

In a Tulsa market heavily weighted toward cars, mid-size SUVs and domestic brand trucks, Jackie Cooper Nissan had a “Titan” of a sales goal: sell 10 Nissan Titan trucks in a month, with only 18 in stock.

PureCars commissioned an online survey to retail executives in March 2023. The respondents represented franchise dealerships across the U.S. Key survey insights include:

Technology and methods to effectively use first-party data have come a long way in recent years. Enter the automotive Customer Data Platform (CDP). This alternative to third-party cookie-based marketing focuses on your first-party data, and actually gives dealers more control of their customer retention and acquisition.

PureCars, the leading customer data and marketing platform for automotive dealers, announced today it has achieved 2023 Premier Partner status, the highest tier of the Google Partners program.