Blog

July 10, 2025

Brewing Solutions: A Conversation with Aaron Sheeks, CEO of PureCars The Power of People in Automotive Success

The Coffee Guy Car podcast hosts, Fred Lennartz and Lou Ramirez, sat down with Aaron Sheeks, CEO of PureCars, for an engaging and insightful discussion about leadership, innovation, and the progressing automotive market. The conversation centered on how success in the industry wasn’t just about technology or data—it was about people.

Take Your Advertising to the Max: Why Dealerships Should Use Google's Performance Max

Are you looking to stay ahead of shifting consumer behavior? Hoping to unlock incremental conversions from new places? Performance Max finds the optimal mix of Google Ads inventory and formats to help dealerships drive better results.

November 17, 2022

Special Ad Audiences For Facebook Are Gone: 3 Tips On What You Can Do Next

As part of Meta’s settlement agreement with the US Department of Housing and Urban Development, Special Ad Audiences — a tool that lets you expand your audience for ad sets related to credit, housing, and employment — are no longer available.

November 4, 2022

PureCars selected as a Certified Partner for Acura's Dealer Digital Program

PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced it has been selected to be a certified partner in Acura’s Dealer Digital Program.

October 26, 2022

PureCars Dealer Survey of Digital Advertising Trends Shows a Major Disconnect Between their Current Spend Versus Where they Get the Most ROI

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced the results of its recent industry survey.

September 20, 2022

3 Innovative Digital Advertising Channels You Probably Aren't Using (And Why It's Time to Start)

Google and Meta are great channels for your digital advertising, but there are other options available that can help you reach more customers with innovative targeting options.

August 22, 2022

PureCars Promotes Tony Compton to Chief Technology Officer

Atlanta-based PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced today that Tony Compton has been promoted to Chief Technology Officer.

August 16, 2022

Streaming Audio Advertising: 3 Reasons Auto Dealers Should Add This Channel To Their Marketing Mix

Is your dealership using streaming audio advertising to market to your customers? If not, it’s time to consider this growing channel.

August 11, 2022

PureCars Acquires Digital Asset Management Platform AutoSigma

PureCars, a leading provider of digital marketing technology and services for automotive dealers, announced today its acquisition of digital asset management platform, AutoSigma. PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.

Bluebonnet CDR + PureCars Solutions Testimonial

Bluebonnet trusts PureCars and their digital advertising technology to stay top of mind with customers, maintain a consistent online presence, and generate leads.

PureCars Launches Exclusive Spotify Advertising Program for Dealers

PureCars, the leading provider of digital marketing technology and services for automotive dealers, announced today the official launch of streaming audio advertising services through Spotify.

January 26, 2023

Why Dealerships Need First-Party Data to Thrive in a Cookieless Landscape

In the not too distant future, dealerships will be challenged to make use of their first-party data as the digital advertising landscape is poised for a cookieless future. Tracking and targeting consumers has become increasingly difficult. On top of that, the rise of privacy concerns and regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have many consumers already opting out of third-party cookies altogether.

January 24, 2023

PureCars Helps Jim Keras Chevrolet Top the Charts in Memphis

Jim Keras Chevrolet trusts PureCars for their digital advertising needs in a competitive Memphis market.

January 18, 2023

PureCars Acquires Customer Data Management Platform, The AutoMiner

PureCars, the leading provider of digital marketing technology and services for automotive dealers, announced today its acquisition of data management platform, The AutoMiner. PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.

January 11, 2023

PureCars Grows Executive Leadership Team by Appointing Bryan Urroz as Chief Financial Officer; Matthew Groner as Chief Product Officer

PureCars, the leading provider of digital marketing technology and services for automotive dealers, has announced the appointments of Bryan Urroz as Chief Financial Officer and Matthew Groner as Chief Product Officer.

January 9, 2023

Post-Election Automotive Advertising: Why Amazon Is a Worthy Candidate

Following the U.S. elections, you can expect to see Amazon’s advertising inventory becoming more available and the CPM for advertising post-election lowering drastically. This reduction in CPM makes the post-election season perfect for automotive advertisers.

December 22, 2022

The Road to NADA 2023 Starts Here: Reasons to Visit PureCars

With an automotive industry that is constantly evolving, staying ahead of the curve and pivoting with market conditions are two ways dealers can remain successful. NADA 2023 provides an ideal setting for dealers world wide to meet with suppliers and attend workshops to help them to do just that.

December 6, 2022

Add Amazon Streaming Video To Your Dealership's Star-Studded Digital Advertising Lineup

With Amazon’s streaming TV ads, you can reach and connect to unique audiences across premium streaming TV content including Freevee, Twitch, live sports on Prime Video, top TV network and broadcast apps, and the News app on Fire TV.

November 29, 2022

Take Your Advertising to the Max: Why Dealerships Should Use Google's Performance Max

Are you looking to stay ahead of shifting consumer behavior? Hoping to unlock incremental conversions from new places? Performance Max finds the optimal mix of Google Ads inventory and formats to help dealerships drive better results.

November 17, 2022

There are no resources that fit these filters. Please try again.

Stay Connected

Subscribe for PureCars updates.