From Manual to Moderm: Using AI to Transform Marketing and Lead Conversion

Digital marketing has evolved dramatically in recent years. Yet, for many dealerships, the core challenges remain the same: handling leads effectively, maintaining consistent follow-up, and delivering the kind of personalized, always-on communication today’s shoppers expect.High turnover in BDC roles, lack of standardized processes, manual data entry, and delayed responses can all lead to missed opportunities. Traditional marketing methods—like static lists, generic drip campaigns, and manual follow-up—are increasingly out of sync with modern buyer behavior. Shoppers expect real-time, relevant interactions, and dealerships that can’t deliver risk losing them to competitors who can.That’s where AI comes in.