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How to Optimize Dealership Digital Strategy for Automotive Seasonality

Optimizing Digital Strategy for Automotive Seasonality

September 19, 2018

We all know there are times of the year when car sales are high and low. The key to maximizing sales in each of these periods is optimizing your digital strategy for those peaks and valleys. In this webinar, Kristi Hector talks about the known slow times, the best times for...

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Driving Customer Reviews for Automotive Attribution

September 14, 2018

Attribution is one of the hottest buzzword in the auto industry. And why wouldn’t it be? Being able to accurately pinpoint which touch points and channels contribute the most sales is powerful ammunition for outsmarting competitors and gaining market share. Outside of tracking standard advertising channels and campaigns, there’s another major...

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Top 3 Tips for Multichannel Marketing Automation

September 7, 2018

With over half of dealers’ ad spend going toward digital, personalized marketing is more important than ever for engaging and converting customers. The big problem that most dealers have is finding the time to keep up with 1:1 communications; that’s where marketing automation comes in. Although automotive marketers have more...

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Disruptive Digital Technology Trends

Disruptive Digital Trends to Watch in 2019

August 31, 2018

Now that we’re in the home stretch for 2018, it’s a great time to review the year in digital and the trends disrupting the automotive industry. Digital technology continues to evolve, with new channels and platforms emerging every day. We’ve taken a look at some of the biggest and most...

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PureCars Makes Inc. 5000 for Fifth Time

PureCars Named to Inc. 5000 for Fifth Time

August 22, 2018

Inc. magazine revealed today that PureCars is No. 1,220 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland,...

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Tips for Dealership Email Marketing

Quick Email Marketing Tips for Dealerships

August 17, 2018

Email marketing is a getting more challenging by the day. On one hand, it presents you with an amazing opportunity to keep your dealership top-of-mind with your leads, helping you close more deals. Conversely, it’s hard to cut through the clutter that fills everyone’s inbox these days, especially considering the...

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Top 3 Reasons to Invest in Display Advertising

August 10, 2018

http://www.purecars.com/wp-content/uploads/2018/08/Top-3-Reasons-to-Invest-in-Display-Advertising.mp4 In the world of digital everything, display ads serve as the online billboards that users zoom by as they browse the web. Although not many of these billboards will get the coveted click – on average, only 0.08% of display ads are clicked – it’s still important to include...

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Winning with Fixed Ops: Optimizing Digital Campaigns

July 27, 2018

“The biggest issue facing dealerships today isn’t inventory turn or overhead costs, it’s the perception of our service departments – the idea that car owners believe non-dealership service options are a better deal than what the average dealership can offer. National service chains and independent repair shops are eating our...

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PureCars Expands to Serve Canadian Dealers

July 20, 2018

As car buyers research and purchase online more than ever before, dealers are learning to leverage the powers of digital to reach them. Often, this means turning to a partner like PureCars. Since our founding in 2007, we have supported dealers with the tools and insights required to thrive in...

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The ROI of Partnering with PureCars

July 13, 2018

Located in a suburb of Cleveland, Kia of Bedford is the largest Kia Dealer in Ohio, and now among the 10 largest in the nation. With new leadership and a close partnership with PureCars, the dealership is having a record year in 2018. After taking over as Director of Operations...

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