The Gift That Keeps Giving: How Clean Data Powers Dealership Success

The holiday season is all about giving. For dealerships, the best gift you can give your business isn’t a one-time promotion or seasonal discount. It’s clean, centralized, and actionable customer data that drives results across sales, service, and marketing long after the decorations come down.

When Lauren Donalson joined PureCars in 2015, she couldn’t have imagined the journey ahead. Over the past decade, she’s held nearly every leadership role within the company. In February 2024, she became President. And just last month, she stepped into her newest role as CEO.

At this year’s Digital Dealer Conference & Expo in Las Vegas, PureCars took the stage to share one of the most talked-about strategies for driving dealership success: maximizing the power of your Customer Data Platform (CDP).

This November, PureCars is heading to Palm Beach, Florida, for one of the most forward-thinking events in automotive retail: Modern Retailing Conference 2025. Designed for dealers ready to sharpen their strategies, embrace innovation, and spark new ideas, MRC offers a rich blend of actionable education, collaborative networking, and future-focused insights—all set against a sunny and inspiring backdrop.

DealerConnect ’25 is making its debut this year, bringing together leaders across the automotive industry to explore how Artificial Intelligence is reshaping retail. From cutting-edge insights to meaningful networking, this event is set to make a bold entrance into the automotive conference circuit.

An Acura dealership near Washington D.C. was facing limited inventory but still wanted to maintain steady revenue. With fewer vehicles on the lot, the dealership shifted focus to its service department, recognizing an opportunity to bring back past customers who hadn’t serviced their vehicles in over a year. However, attracting these lapsed customers required more than a general campaign—it called for a personalized, data-driven approach that would resonate with each customer individually.

PureCars, the leader in automotive retail advertising, recently released a study showing that dealerships using both its customer data platform (CDP), the AutoMiner, and digital advertising platform more than doubled vehicle sales.

When it comes to dealership profitability, the sales floor often steals the spotlight. But behind the scenes, Fixed Operations (Fixed Ops) quietly drives consistent, recurring revenue—and plays a crucial role in building lasting customer relationships. Service customers return more often, are more likely to buy again, and represent a high lifetime value for the dealership. Yet despite its importance, service marketing is often underfunded or left out of the digital strategy conversation. At PureCars, we believe it’s time to change that.

Growing your dealership doesn’t have to mean just selling to the same group of loyal customers. Conquest market data gives you the ability to find high-intent shoppers and service prospects who haven’t yet interacted with your dealership. By leveraging this data, you can expand your reach, drive more sales, and create new opportunities in your local market.