Revitalize Your Service Marketing with The AutoMiner: How Data-Driven Advertising Boosted Service Appointments for a BMW Dealership

Driving service appointments takes more than just great offers—dealerships need the right strategy and data to effectively connect with their customers. For a BMW dealership near Washington D.C., that strategy came through the AutoMiner CDP (Customer Data Platform), which helped transform their service marketing efforts and increase service traffic.

With new vehicle tariffs on the horizon—impacting roughly 46% of vehicles sold and likely affecting parts costs before May—dealerships face another wave of industry disruption. While there’s a temporary cushion with an average 89-day supply of new inventory, the long-term effects could shift demand, pricing, and inventory availability dramatically. The key to staying ahead in uncertain times? Knowing exactly who your shoppers are, what they want, and how to reach them.That’s where PURE Identity comes in.

With new vehicle tariffs looming and parts costs expected to rise, dealerships are entering a season of uncertainty. While current inventory may not be immediately impacted, future shipments and service costs could be—and that means now is the time to get strategic with your data, messaging, and marketing spend.

The automotive industry thrives on innovation, energy, and the relentless pursuit of better solutions. That’s exactly what the Coffee Guy Car Podcast Hosts, Fred Lennartz and Lou Ramirez, bring to the table in their latest conversation with PureCars’ National Sales Director, Jose Gomez. As they sat down to brew up some solutions, they discussed the evolving role of data, the power of AI, and how technology is shaping the future of automotive marketing.

Used vehicle demand is expected to climb. Inventory may tighten. Budgets will need to be smarter. That’s where PURE Insights shines. When combined with the AutoMiner and PURE Identity, your marketing becomes even more powerful, ensuring you're not just reacting to change but leading through it. Let PureCars help you make smarter, faster, more profitable decisions. Because no matter how uncharted the territory may seem, you’ve got the tools, data, and strategy to drive forward with confidence.

The success of Land Rover Anaheim Hills serves as a compelling case study in leveraging first-party data to drive results in a competitive landscape. By implementing a robust data management solution like AutoMiner, dealerships can enhance customer engagement, counteract potential declines in service revenue, and maintain a strong market position.

Uncharted territory doesn’t have to be overwhelming, especially when you’re not going it alone. PureCars offers the tools, strategies, and guidance to help you move through the next few months with confidence. From smarter targeting and real-time market intelligence to fully integrated campaign execution through the AutoMiner, we’ve got your back.

In today’s competitive automotive landscape, data is the driving force behind smarter marketing decisions and stronger customer relationships. PureCars’ Customer Data Platform (CDP) empowers dealerships to harness the power of their data, delivering more personalized, efficient, and effective marketing campaigns.

At the recent PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, PureCars had the chance to interview Gabe Montano, Marketing & IT Director at the Mike Maroone Group. Gabe shared his perspective on the fast-changing world of digital advertising and the essential role of Customer Data Platforms (CDPs) in navigating this shift.