Blog

July 25, 2025

Top 5 Questions Answered About a Customer Data Platform (CDP)

Data is the fuel of modern marketing—but only if you can organize and use it effectively. That’s where a Customer Data Platform (CDP) comes in. Dealerships today are managing data from multiple sources: CRM, DMS, website leads, service visits, digital advertising, and more. Without a centralized view of this information, you’re left with disconnected insights and missed opportunities.

Understanding the Metrics Replacing Average Position in Google Ads

In Google’s latest update from July 30th, they explain that “average position has already been removed from the current beta version of the Google Ads API, but is accessible in the earlier VI_x versions.”

UPDATE: Impressions for Google's Local 3-Pack Drop by 38%

Last month we reported that between May and June, Google Search impressions for Google My Business (GMB) dropped from 50% to 36% – a total decline of 28%.

The Impact of Branded & Unbranded Keywords for Local Search

Ranking well organically for branded and unbranded keywords is important for local search performance. Why? Because potential customers use both interchangeably in their online shopping research.

Google My Business Launches Place Topics

Google has been busy lately; most recently, the internet tycoon launched “Place Topics” review feature on Google Maps as part of Google My Business (GMB).

Impact of Facebook Civil Rights Audit Update for Automotive Advertisers

This past Sunday, Facebook published the second of three updates on its Civil Rights Audit. The audit was launched last year in response to increasing scrutiny around the company’s content moderation and advertising targeting practices.

Google My Business: Video Verification Now Available for Automotive Industry

Verifying your business on Google My Business (GMB) is an important aspect of Local SEO. Before 2016, you could verify your listing via snail mail, phone, or email. In 2016, Google began a beta test of video verification, where you participate in a video call to verify your business.

PureCars Named FCA Digital Certified Program Provider

Effective 5/1, PureCars is excited to announce it has been selected as an FCA Digital Certified Partner by FCA North America for Digital Advertising.

Diversis Capital & Stage 1 Ventures Partner with PureCars as Strategic Investors

PureCars, a leader in marketing automation and business intelligence for the automotive industry, today welcomes Diversis Capital, LLC, and Stage 1 Ventures, LLC as new strategic investors.

Google's De-Indexing Bug: Impact on Dealership Google My Business Listings

On April 5th, Google began removing website pages from the search results index due to a de-indexing bug. Some are calling this an update gone wrong — a patch designed to de-index spammy websites that went too far.

Precision Marketing in Motion: Real-Time Inventory Feeds in Email Campaigns

In the constantly evolving field of automotive marketing, staying ahead demands innovation and accuracy. AutoMiner's latest breakthrough, real-time inventory feeds in email campaigns powered by RIDE (Real-Time Inventory Display Engine), is reshaping how dealerships can engage and advertise to potential buyers.

PURE Strategy: Overview & Key Takeaways

Recently, automotive leaders gathered for PURE Strategy, an event co-hosted with Google in New York City, where we dove into the current state and future trends of the auto industry. From discussing the challenges posed by brand loyalty to exploring the power of first-party data, the event provided valuable insights into navigating the evolving landscape of automotive marketing.

Navigating the Future: Digital Marketing Streamlined with AutoMiner’s Campaign Automation

In the world of automotive marketing, innovation is crucial for dealerships to maintain their competitive edge. With AutoMiner's Campaign Automation, PureCars equips dealerships with the essential tools needed to succeed in the digital age and beyond.

Introducing Direct Mail from PureCars : Upgrade Your Marketing Mix

As technology continues to advance, it's crucial for businesses to explore innovative avenues to reach their target audience effectively. That's why we're thrilled to announce the latest offering from PureCars: Direct Mail, now enhanced with the innovative capabilities of AutoMiner's clean data.

PureCars Joins Genesis Digital Program as an Approved Certified Provider

PureCars, the industry leader in automotive marketing, is proud to announce its official partnership with Genesis in their Digital Program. This collaboration signifies a strategic alliance and provides Genesis dealers with cutting-edge marketing solutions to drive business growth and success.

Video: Jim Keras Tops the Charts with PureCars

Hear why Jim Keras chooses PureCars as their digital advertising partner.

PURE Insights | Scheduled PDF Reports - Easier Access to Essential Data

We're excited to introduce a powerful enhancement to PURE Insights – Scheduled PDF Reports. Now, effortlessly streamline your reporting workflow by scheduling reports to be automatically delivered according to your preferences. Whether you need daily, weekly, or monthly insights, this feature ensures timely and consistent information directly to your inbox, eliminating the need for manual report generation.

PureCars Named a 2024 Google Premier Partner

PureCars, the leading customer data and marketing platform for automotive dealers, announced today it has achieved 2024 Premier Partner status, the highest tier of the Google Partners program.

PureCars Named an Approved Provider in the BMW & MINI Fixed Operations Digital Programs

PureCars, the leading customer data and marketing platform for automotive dealers, announced today it has been selected to be a certified partner in BMW and MINI’s Fixed Operations Digital Programs. PureCars is currently a certified provider in both BMW and MINI’s Digital Advertising Programs.

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