PURE Strategy Overview

PURE Strategy, co-hosted by PureCars and Google in Austin this September, was a pivotal gathering for automotive industry leaders and innovators. The event offered a comprehensive look at current trends, emerging challenges, and future opportunities within the sector.

Get ready for a captivating experience at the Digital Dealer Conference & Expo, October 8th-10th, in Las Vegas! This event brings together top automotive dealers, OEMs, thought leaders, and solution providers for 2.5 days of networking and growth.

PureCars' CDP, the AutoMiner provides dealerships with advanced tools to tackle key marketing challenges. By improving customer engagement, streamlining campaign management, and optimizing inventory turnover, the AutoMiner helps dealerships stay ahead in the dynamic automotive space. PureCars' solutions are designed to meet today's needs while paving the way for future success in a constantly evolving market.

To elevate their marketing efforts, an auto group partnered with PureCars to implement Performance Max campaigns. This innovative strategy provided the ability to target audiences with precision based on behavior and signals, allowing the auto group to deliver tailored messaging across various channels. By unifying their marketing efforts, they could reach potential buyers through Search, Display, Demand Generation, Maps, Gmail, YouTube, and Vehicle Ads—ensuring consistent and effective communication throughout the customer journey.

This case study showcases the transformative impact of utilizing OTT media and collaborating with a specialist like PureCars. This dealership's success story serves as a testament to the power of strategic digital advertising in driving tangible results. If you're looking to elevate your dealership's digital presence and achieve outstanding outcomes, PureCars is your go-to partner.

In a recent webinar, "Outperform Your Competition With Performance Max," industry experts from PureCars and Google explored the intricacies of leveraging Performance Max (pMax) to enhance advertising campaigns and outperform competitors. This blog post recaps the key highlights and insights shared during the session, focusing on the pMax product overview, the advantages of vehicle feeds, strategies for setting up successful campaigns, and a case study demonstrating the real-world application and success of these strategies.

PureCars’ SafeSync offers peace of mind and enables you to run your dealership during times of uncertainty. With SafeSync, you can continue working sales leads, advertising offers, and communicating with service customers without interruption.

Dealerships constantly seek effective ways to connect with potential buyers and convert interest into sales. Traditional email marketing can struggle due to outdated inventory listings, leading to missed opportunities and reduced customer trust. However, with AutoMiner’s Real-time Inventory Display Engine (RIDE) generated emails, dealerships now possess a tool to transform their marketing outreach.

Effective advertising in today’s automotive market requires reaching the right audience with personalized messaging. This blog highlights how combining clean data with advanced audience targeting through social media can elevate your marketing. Using a Customer Data Platform (CDP) like PureCars' AutoMiner with Meta's Advantage+ Audiences, we demonstrate how this synergy boosts campaign performance.