Blog

July 2, 2025

Your Website Traffic Is Talking — Are You Listening? Turn Anonymous Shoppers Into Real Sales Opportunities

Every dealership wants more leads, more appointments, and more sales. But what if you're already getting the traffic—you just don’t know who those shoppers are? Right now, over 95% of your website visitors leave without submitting a form. That’s a massive opportunity slipping through the cracks. It’s time to stop guessing and start listening. With the combined power of the AutoMiner and PURE Identity, dealerships can connect the dots between anonymous traffic and real customer activity—turning missed visits into measurable results.

How AI is Reshaping Automotive Marketing: Insights from Lauren Donalson

Lauren Donalson, President and COO of PureCars, sat down with the Car Guy Coffee Podcast hosts, Fred Lennartz and Lou Ramirez, for an insightful conversation about the evolving role of AI in automotive marketing and customer engagement. As a leader in the industry, Lauren shared how PureCars is leveraging AI-driven solutions to enhance dealership marketing strategies and improve customer interactions.

Revitalize Your Service Marketing with The AutoMiner: How Data-Driven Advertising Boosted Service Appointments for a BMW Dealership

Driving service appointments takes more than just great offers—dealerships need the right strategy and data to effectively connect with their customers. For a BMW dealership near Washington D.C., that strategy came through the AutoMiner CDP (Customer Data Platform), which helped transform their service marketing efforts and increase service traffic.

PURE Identity: Turning Unknown Shoppers Into Your Most Valuable Advantage

With new vehicle tariffs on the horizon—impacting roughly 46% of vehicles sold and likely affecting parts costs before May—dealerships face another wave of industry disruption. While there’s a temporary cushion with an average 89-day supply of new inventory, the long-term effects could shift demand, pricing, and inventory availability dramatically. The key to staying ahead in uncertain times? Knowing exactly who your shoppers are, what they want, and how to reach them.That’s where PURE Identity comes in.

The AutoMiner: Your Best Strategy in a Shifting Automotive Market

With new vehicle tariffs looming and parts costs expected to rise, dealerships are entering a season of uncertainty. While current inventory may not be immediately impacted, future shipments and service costs could be—and that means now is the time to get strategic with your data, messaging, and marketing spend.

From Data To Deals: The Power of Clean Data and Smart Strategy in Automotive Retail

The automotive industry thrives on innovation, energy, and the relentless pursuit of better solutions. That’s exactly what the Coffee Guy Car Podcast Hosts, Fred Lennartz and Lou Ramirez, bring to the table in their latest conversation with PureCars’ National Sales Director, Jose Gomez. As they sat down to brew up some solutions, they discussed the evolving role of data, the power of AI, and how technology is shaping the future of automotive marketing.

PURE Insights: Your Competitive Advantage Amid Market Shifts

Used vehicle demand is expected to climb. Inventory may tighten. Budgets will need to be smarter. That’s where PURE Insights shines. When combined with the AutoMiner and PURE Identity, your marketing becomes even more powerful, ensuring you're not just reacting to change but leading through it. Let PureCars help you make smarter, faster, more profitable decisions. Because no matter how uncharted the territory may seem, you’ve got the tools, data, and strategy to drive forward with confidence.

Driving Results in a Competitive Luxury Market: How Land Rover Anaheim Hills Leveraged First-Party Data

The success of Land Rover Anaheim Hills serves as a compelling case study in leveraging first-party data to drive results in a competitive landscape. By implementing a robust data management solution like AutoMiner, dealerships can enhance customer engagement, counteract potential declines in service revenue, and maintain a strong market position.

Tariffs, Trends & Tactical Moves: How Dealerships Can Stay Ahead

Uncharted territory doesn’t have to be overwhelming, especially when you’re not going it alone. PureCars offers the tools, strategies, and guidance to help you move through the next few months with confidence. From smarter targeting and real-time market intelligence to fully integrated campaign execution through the AutoMiner, we’ve got your back.

5 Reasons Your Dealership Needs a CDP

In today’s competitive automotive landscape, data is the driving force behind smarter marketing decisions and stronger customer relationships. PureCars’ Customer Data Platform (CDP) empowers dealerships to harness the power of their data, delivering more personalized, efficient, and effective marketing campaigns.

Your Website Traffic Is Talking — Are You Listening? Turn Anonymous Shoppers Into Real Sales Opportunities

Every dealership wants more leads, more appointments, and more sales. But what if you're already getting the traffic—you just don’t know who those shoppers are? Right now, over 95% of your website visitors leave without submitting a form. That’s a massive opportunity slipping through the cracks. It’s time to stop guessing and start listening. With the combined power of the AutoMiner and PURE Identity, dealerships can connect the dots between anonymous traffic and real customer activity—turning missed visits into measurable results.

Northeast Hyundai Dealer Boosts Efficiency and Sales with Google Performance Max

In a competitive automotive market, driving greater visibility and qualified leads while managing advertising costs is crucial for dealership success. A Hyundai dealership in the Northeast faced this very scenario. They wanted to increase website traffic and lead quality without inflating their ad spend. To achieve this, they turned to one of Google’s latest ad solutions: Performance Max (PMax).

Midwest Hyundai Dealer Accelerates Results Across Search, Social & OTT with PureCars

In today’s crowded digital marketplace, standing out is more important — and more complex — than ever. A Midwest Hyundai dealership was looking to increase brand awareness, generate high-quality leads, and drive more ready-to-buy customers to their showroom. Although they had invested in digital advertising before, their efforts were fragmented and inconsistent, making it difficult to achieve sustained growth.

How PureCars Sets the Standard for Data-Driven Dealership Solutions: Insights from President & COO Lauren Donalson

At a recent PURE Strategy event, co-hosted by PureCars and Google in Austin, Texas, PureCars President and COO Lauren Donalson sat down to discuss the unique ways PureCars leverages data to transform dealership marketing. As a leader who grew up in the automotive industry, Lauren has a deep understanding of the challenges dealers face and a clear vision of how PureCars can help them thrive.

Steering Your Marketing Forward with Google AI

The automotive industry is in the midst of a digital transformation, and customer expectations are evolving just as fast. Traditional digital advertising strategies are no longer enough to compete. To thrive, today’s dealerships need tools that are intelligent, automated, and built for real-time decision-making. That’s where Google AI comes in.

Transforming Service Appointments into Sales Opportunities

This success story demonstrates the transformative impact of utilizing data-driven solutions like the AutoMiner. By understanding their customer base and implementing targeted marketing strategies, dealerships can effectively increase service lane traffic, enhance customer relationships, and ultimately drive sales.

PureCars Joins Toyota & Lexus Canada Programs as an Approved Provider for Digital Advertising

PureCars, the leading provider of digital advertising and marketing technology solutions for dealerships, is proud to announce its inclusion in the Toyota & Lexus Canada Programs as an approved provider of Digital Advertising. These partnerships enable PureCars to support Toyota & Lexus Canada dealers with a comprehensive suite of advertising solutions designed to drive measurable results and enhance customer engagement.

The AutoMiner Grand Prix: Accelerate Your Dealership’s Success

Buckle up! You’re about to take five laps around the data-fueled track of real dealership wins powered by the AutoMiner CDP. From clean data to closed deals, each day reveals how PureCars clients are driving results with strategic segmentation, automation, and omnichannel campaigns.

Smarter Advertising for Hyundai Dealers: What the Hyundai Dealer Marketing Program with PureCars Means for You

In today’s competitive automotive market, Hyundai dealerships need more than just visibility—they need precision, insight, and results. That’s why we’re excited to share that PureCars has been named an approved provider in the J.D. Power Hyundai Motor America Digital Advertising Program.

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